Ad buyers have easy access to Experian’s Living Unit Identifier (LUID) to better leverage the power of targeted TV advertising and assess performance. Tatari, a platform for buying and measuring advertising across both linear and streaming TV, announced the integration of Experian’s marketing data into the Tatari platform. With access to Experian’s audience ecosystem, which […]
The multi-party collaboration partnership will also build on Experian’s and InfoSum’s existing integrations with IRI, enabling marketers to enrich their first-party data, and expand their existing audiences. InfoSum, a data collaboration platform provider, is partnering with Experian, an information services company, to allow companies to leverage Experian’s identity graph to match their first-party datasets within […]
Conviva, the continuous measurement platform for streaming media, has collaborated with Experian, a global information services company, to provide streaming publishers and their ecosystem partners with the industry’s most advanced audience segmentation data. The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data, empowers publishers to easily provide advertisers with the most […]
Global information services company Experian has partnered with leading news publications The Independent and The Evening Standard to use a new industry-leading solution that will future-proof digital advertising revenues and increase audience addressability at scale. The new partnership will see the publisher use Experian Match, a first-to-market privacy-centric solution, which removes the need for registration […]
