Sprinklr Partners with Abu Dhabi Digital Authority 

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Global Unified Customer Experience Software provider continues to scale operations in the Middle East.

Sprinklr, the Unified-CXM platform for modern enterprises, announced a partnership with the Abu Dhabi Digital Authority to help Abu Dhabi Government Entities (ADGEs) adopt and scale unified CX programmes to improve citizen experiences and engagement across the region.

“This partnership is critical as it will lead to more transparent and collaborative governance approaches boosting resident engagement. It will enhance the decision-making processes and strengthen relevance, responsiveness, and accountability of government entities,” said Dr. Mohamed Abdel Hamid Al Askar, Director General of the Abu Dhabi Digital Authority.

Many of the world’s most iconic enterprise brands and largest public organisations leverage Sprinklr’s Unified-CXM platform to help ensure every customer and citizen experience on 30+ digital channels is delivered on schedule, on-brand, and on target. Partnering with ADDA, Sprinklr can simplify the pricing and procurement process to more easily bring solutions to market for ADGEs across the country and continue to scale its presence in the region. The new Unified-CXM programme will provide seamless engagement between residents and government services by reducing complexity to focus on the residents’ journey and needs.

“The rise of modern digital and social channels has transformed the customer and citizen journey — creating an infinitely more interactive, immediate, and personalized path,” said Sprinklr Founder & CEO Ragy Thomas. “With this partnership, Sprinklr can bring our Unified-CXM platform to market to help organisations in Abu Dhabi deliver citizen experiences that flow seamlessly from one channel to the next delivering instant, personalized attention at scale.”

Aysha Al Marzouqi, The Executive Director of the Government Services Sector at Abu Digital Authority, said, “Enhancing the digital capabilities across Abu Dhabi Government entities is fundamental to what we do at ADDA. Our vision is to enable the digital transformation of all Abu Dhabi government entities, using emerging technologies and delivering pioneering government services and solutions. Our partnership with Sprinklr will reinforce our commitment to creating a world-class digital ecosystem in Abu Dhabi.”