SEA Consumers Prefer Shopping on TikTok, Instagram, WhatsApp

What to Read Next

1. Shoppers Have Low Tolerance for Errors in Holiday Ecommerce

2. Magnite Expands Audience Activation Solution to India, Southeast Asia

3. Jasper Launches AI Studio

4. Compulse Teams with Placements.io

TikTok, Instagram, and WhatsApp shops are preferred by Southeast Asian (SEA) consumers due to convenience, a new report from Netcore Cloud recently revealed. 

While TikTok shop use is in the lead, Instagram and WhatsApp shops show a rise in consumer preference with 90% of respondents applauding its convenience.

In addition, 70% of chief executive officers plan on augmenting product personalisation through generative artificial intelligence (GenAI) investments. The initiative is in response to the rising demand for personalised shopping experiences. According to the report, consumers want their product recommendations to be more relevant.

“As the Southeast Asian ecommerce market grows, personalisation and innovation remain critical for brands aiming to differentiate themselves. GenAI is at the forefront of this transformation, empowering brands to create more immersive, tailored consumer experiences. This report outlines essential strategies for marketers to stay competitive and capture the opportunities presented by this dynamic market,” Saket Kumar Jha, Chief Revenue Officer of Emerging Markets at Netcore Cloud, said.