Alternative Payments Lead Ecommerce Payments in Hong Kong: Report
Alternative payment solutions are followed by payment cards, which accounted for 38.6% of the total ecommerce transaction value in 2023.
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Alternative payment solutions are the preferred payment method for ecommerce purchases in Hong Kong (China SAR), collectively accounting for 41.7% share in 2023, according to data and analytics company GlobalData.
The report revealed that the ecommerce market in Hong Kong grew by 10.5% in 2023 to reach HKD 160.3b(US$20.5b), as an increasing number of consumers shifted from offline to online purchases. The ecommerce market is estimated to grow by 13% to reach HKD181b ($23.1b) in 2024.
Amongst the various tools used for ecommerce purchases, alternative payments are the most preferred. They collectively accounted for 41.7% share in 2023, a trend that is prevalent in many Asian markets. This is mainly owing to factors such as simplicity, speed, and convenience.
Moreover, alternative payment solutions are followed by payment cards, which accounted for 38.6% of the total ecommerce transaction value in 2023. This can be attributed to convenience, pricing benefits such as cashback, discounts, and reward points as well as instalment payment options available with these cards.
Alternative payment solutions are followed by payment cards, which accounted for 38.6% of the total ecommerce transaction value in 2023. This can be attributed to convenience, pricing benefits such as cashback, discounts, and reward points as well as instalment payment options available with these cards.
Ravi Sharma, Lead Banking and Payments Analyst at GlobalData, said, “The ecommerce sales in Hong Kong have been growing at a robust pace, supported by the rising internet and smartphone penetration, robust online payment infrastructure, coupled with increasing consumer confidence in online transactions.”
Ravi added, “Hong Kong’s ecommerce landscape continues its upward trajectory, poised for substantial growth between 2024 and 2028, with an anticipated compound annual growth rate of 9% in transaction value to reach HKD 255.7b (US$32.7b) in 2028. Alternative payment solutions are expected to continue their growth and lead e-commerce payments in Hong Kong.”
According to the Office of Communications Authority, 96.9% of households had broadband internet connection as of April 2024. Furthermore, online shopping festivals such as Black Friday, Cyber Monday, and Singles’ Day have also contributed to the overall growth of ecommerce in Hong Kong.
