Paramount Australia Taps Magnite for Paramount+ Ad Access
By using the Magnite SpringServe video platform along with Paramount’s mediation tools, advertisers can easily reach viewers through Paramount’s streaming inventory.
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Magnite and Paramount Australia have announced a partnership to unlock programmatic access to Paramount+’s premium streaming TV inventory in Australia.
Following the launch of its ad-supported plan in the market, Paramount will leverage Magnite technology to give advertisers a new opportunity to reach engaged streaming audiences with efficiency and transparency.
This announcement marks another key step in Paramount Australia’s business and technology transformation, paving the way for Paramount Connect.
Paramount+ provides a wide range of entertainment options, including local original series, international shows, popular movies, and live sports, making it a key platform for streaming audiences.
By using the Magnite SpringServe video platform along with Paramount’s mediation tools, advertisers can easily reach viewers through Paramount’s streaming inventory.
“As the Paramount+ ad tier continues to expand its footprint in Australia, we are committed to offering innovative ways for advertisers to connect with our engaged, high-value audiences,” said Milan Blazevic, Head of Programmatic at Paramount Australia.
“By partnering with Magnite, we are unlocking programmatic access to our premium inventory in this market for the first time, providing advertisers with greater flexibility and efficiency in their media buying strategies.”
“Magnite is dedicated to driving streaming TV innovation, and our partnership with Paramount+ will unlock access to one of Australia’s most compelling streaming platforms through our industry-leading technology offering brands a first-mover advantage,” said Yael Milbank, Managing Director, ANZ at Magnite.
“As programmatic CTV adoption accelerates, this partnership will empower advertisers with smarter automation, enhanced targeting, and more effective data-driven buying strategies for greater efficiency in campaign execution.”
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