Marchex Releases Healthcare AI Solution
Marchex’s new Healthcare AI Solution provides conversation analytics, understanding of patient intent, and enables precise lead attribution and validation of marketing results.
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Marchex has announced the release of its new AI-powered healthcare solution designed for health systems, large ambulatory care facilities, and healthcare marketing organisations.
This release equips these organisations with data that more accurately attributes marketing-driven patient leads, prioritises appointments, and provides alerts for critical patient engagement challenges.
As health systems strive to increase new patient acquisition and manage rising expectations amid growing operational complexity, they need more than call transcripts, summaries, and generalised AI.
Marchex’s Healthcare AI Solution addresses this need by converting unstructured conversation data into structured, contextual insights and recommended actions.
This combination helps healthcare organisations improve operational efficiency, focus on appointments and actions with the highest potential impact, and optimise marketing campaigns for improved performance.
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Marchex’s Healthcare AI Solution transforms patient conversations into actionable insights, including:
- Post-Call Data: Measure patient conversion and fallout rates over time, and across different areas of the patient journey to make more informed decisions.
- Actionable Insights: AI-driven insights that reveal why patients book and don’t book—such as appointment availability, pricing, insurance acceptance, lack of specific services offered, and more.
- Marketing Optimisation: Leverage healthcare-specific lead and appointment rate models to drive down the cost-per-lead for each channel and improve automated bidding.
- Targeting and Attribution: Refine targeting strategies with detailed insights into which campaigns and channels perform best. Leverage marketing attribution for patient leads and outcomes with the highest potential revenue impact.
“Marchex’s new healthcare solution delivers intelligence that better understands patient communication across their care journey with greater speed and precision,” said Edwin Miller, CEO of Marchex.
“We empower leaders to respond proactively at scale across complex, single and multi-location health organisations to improve patient satisfaction and accelerate growth.”
Marchex’s Healthcare AI Solution provides conversation analytics, understanding of patient intent, and enables precise lead attribution and validation of marketing results. The Solution converts unstructured patient interactions into trackable insights, helping teams identify patient trends, make data-driven campaign adjustments, and maximise return on ad spend.
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