HG Insights Unveils Agentic Ecosystem, Acquires MadKudu
HG Insights’ Revenue Growth Agentic Ecosystem offers AI-powered GTM solutions by integrating market and sales intelligence with real-time agentic activation, supported by the acquisition of MadKudu.
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HG Insights has announced the launch of its Revenue Growth Agentic Ecosystem, delivering complete AI-driven GTM solutions that combine market and sales intelligence with real-time agentic activation. As part of this strategic offering, the company also announced the acquisition of MadKudu.
Sales and RevOps leaders can take advantage of this agentic ecosystem with their own agents or immediately utilise HG Insights’ pre-defined copilots. The agents leverage HG Insights’ Revenue Growth Intelligence (RGI) Fabric datasets and incorporate an organisation’s first-party and second-party data.
MadKudu’s agents, combined with recently acquired TrustRadius’ sources of buyer intelligence, plus HG Insights’ RGI data fabric that provides account-level intelligence, together form the first end-to-end AI-powered GTM platform providing solutions for strategy, RevOps, sales, and marketing.
“B2B organisations today want to optimise GTM decision-making, monitoring, and execution but are grappling with siloed data, disconnected tools, and stalled AI pilot initiatives that rarely reach production,” said Rohini Kasturi, CEO of HG Insights.
Rajat Bhatnagar, SVP of Business Operations at HG Insights, said, “With the launch of our Revenue Growth Agentic Ecosystem and the acquisitions of TrustRadius and MadKudu, we’re delivering a composable platform to connect strategy, execution, and real-time action — powered by best-in-class data, AI-driven intelligence, and agentic workflows.”
ALSO READ: HG Insights Unveils GTM Data Platform for Sales and Marketing
Over the past year, HG Insights has invested in advancing its RGI Platform, fueled by an AI-driven data repository, the RGI Fabric. The Fabric provides deep firmographic, technographic, spend, buying centre, competitive, and buyer intent data, and integrates first-party data.
“Our customers ask for GTM intelligence, precision, and speed that seamlessly combines their first-party data with third-party signals, account insights, and buyer behaviour,” said Kasturi.
“We’re closing the gap between buyers who are actively researching and sellers who are ready to engage — connecting the right people in the right context at the right time. It’s intelligent B2B matchmaking, at scale, that can accelerate revenue growth and retention.”
MadKudu, a platform partner of HG Insights for the past four years, provides a suite of agentic GTM solutions with playbooks that use signal-based workflows for efficient selling and marketing. Combined with the RGI Fabric, these agents provide:
- Flexible data integration with first-party data sources, such as Salesforce, Gong, Marketo, Salesloft, Outreach, and Snowflake, into HG Insights’ RGI Fabric.
- Composable APIs and a no-code data studio to streamline agent creation, real-time data analysis, predictive modelling, and model observability.
- AI connectivity to power autonomous workflows across Microsoft Copilot, Agentforce, ChatGPT, Perplexity, and other enterprise AI systems.
“We’re incredibly excited to join forces with HG Insights,” said Sam Levan and Francis Brero, Co-Founders of MadKudu.
“Over the last several years, we’ve built copilot experiences on HG Insights’ intelligence to help customers prioritise better, act faster, and grow smarter. This partnership brings our shared vision to life — when data is unified and actionable, it becomes the most powerful driver of revenue growth.”
ALSO READ: HG Insights Acquires TrustRadius
HG Insights has several GTM copilots immediately available as part of its RGI platform expansion:
- Market Analyser Copilot: Empowers GTM teams to readily gain market insights, define ICPs, identify segment opportunity, target and prioritise accounts, and align GTM plans using interactive conversation prompting.
- Sales Copilot: Equips sales and customer service teams with daily sales intelligence, buyer intent context, AI-generated account research and briefs, outreach personalisation, and next-step action guidance.
- RevOps AI Data Studio: Enables RevOps and analytics teams to build and deploy predictive lead and account scoring, segment and account modelling, and account and buyer signal-triggered responses.
Moreover, the fusion of HG Insights with TrustRadius and MadKudu bridges the disconnect between strategy and execution, providing full-funnel intelligence from buyer intent to account selling. With the addition of HG Insights’ Revenue Growth Agentic Ecosystem, B2B technology leaders can optimise their GTM journey by:
- Delivering customer-validated content and intent-based leads.
- Connecting sellers to in-market buyers and active customers with rich context.
- Empowering sales and customer success with AI-augmented workflows for engagement, deal acceleration, and churn prevention.
- Providing GTM teams with precise market, account, and buyer insights, including best segments and targets, buying centres, and real-time signal-based actions.
- Simplifying the creation and use of AI agents for GTM automation.
“HG Insights is redefining the future of revenue growth and the entire GTM landscape,” said Jeff Parks and Ramesh Venugopal, Investors and Board Members at Riverwood Capital.
“This launch is a transformative moment in how companies go from strategy to execution to action — with the fastest path to revenue and retention we’ve seen in the market. We’re excited by HG Insights’ leadership and ability to turn vision into scalable impact.”
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