Outreach Announces Integration with ServiceNow

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Outreach, the agentic AI platform for revenue teams, has announced a new integration with ServiceNow at Knowledge 2026. 

The integration brings revenue orchestration directly into ServiceNow’s Customer Relationship Management (CRM), enabling go-to-market teams to move faster, stay in flow, and take action across critical sales workflows. 

The integration enables revenue teams to execute key sales workflows across the full revenue motion in ServiceNow while keeping data aligned automatically between Outreach and CRM.

As a ServiceNow Build Partner, Outreach delivers a native bidirectional sync between Outreach and ServiceNow Sales CRM, keeping core customer and activity data dynamically updated so teams can operate with speed, accuracy, and consistency. The integration will be available in the ServiceNow Store.

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With the integration, revenue teams can execute end-to-end agentic AI workflows and capture the activity directly inside ServiceNow Sales CRM. 

For sellers, this means less app switching and less manual work. For sales leaders and RevOps teams, this means clearer visibility into revenue activities across systems, streamlined execution of core revenue workflows, and a consistent path from engagement to opportunity close.

“Revenue teams need technology that drives action, not more complexity,” said Abhijit Mitra, Chief Executive Officer at Outreach. 

“Our integration with ServiceNow helps sellers work more efficiently by reducing app switching, keeping data aligned across systems, and enabling key sales activities directly within ServiceNow CRM.” 

“Together, Outreach and ServiceNow help revenue teams execute faster across the entire revenue motion, so sellers can spend more time with customers and less time managing systems.”

Alix Douglas, group vice president, Partner Solutions at ServiceNow, said, “Exceptional customer service is shifting from transactional to transformational, underpinned by intelligent, connected experiences powered by AI.”

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“Outreach’s integration, built on the ServiceNow AI Platform, equips organisations to accelerate revenue execution by keeping sellers in flow, data aligned, and key activities moving – all without leaving ServiceNow CRM. Together, we’re advancing a shared mission to supercharge every stage of the customer journey.”

The ServiceNow Partner Program rewards partners for their broad expertise and experience to drive opportunities, reach new markets, and deliver transformative outcomes for joint customers across the enterprise. 

As a Build partner, Outreach develops and distributes applications with the ServiceNow AI Platform, including tailored configurations and seamless integrations to enhance platform capabilities.