Martechvibe Celebrates Hybrid Solutions
Why choose when you can have the best of both worlds? Hybrid work, events, business models, data storage and As-a-Service options have changed the marketer’s role.
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Chatbots will not replace humans entirely and vice versa, but a mix of the two can enhance customer service. There are times when customers want to have a faceless conversation which can easily be fulfilled by a bot, and there are occasions when empathy is the only solution.
Consider how artificial intelligence (AI) is at the forefront of marketing operations, but all the while, it is human orchestration pulling the strings behind the screen.
Does your infrastructure support you in executing everything you have planned? Establishing a hybrid data environment starts with analysing an integrated framework of requirements such as security and compliance, cost and performance issues, and types of required workload capabilities.
To maximise growth while delivering personalised experiences to customers, brands increasingly realise that choosing one or the other need not be the only option.
This special week dives into how going hybrid can be beneficial for business, employees and consumers.
