LivePerson and Adobe Transform Digital Experiences With Conversational AI And Personalisation
LivePerson a global provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalisation from digital experiences into messaging channels and one-to-one conversations at a massive scale. 88 per cent of consumers report they are more likely to do business with companies that interact with them […]
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LivePerson a global provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalisation from digital experiences into messaging channels and one-to-one conversations at a massive scale.
88 per cent of consumers report they are more likely to do business with companies that interact with them in a personalised way. Through the LivePerson and Adobe integration, brands can offer more personalised customer experiences. These customised journeys can help brands build on the success that enterprises have using the LivePerson’s Conversational Cloud, including almost 10 times the growth using LivePerson’s Conversational Cloud.
The LivePerson-Adobe combination focuses on the seamless integration of LivePerson’s Conversational Cloud with Adobe Experience Cloud to help brands serve highly personalised and contextualised messages, recommendations, and offers on their customers’ favourite messaging channels.
Also Read: LivePerson And Google Cloud Partner For Improved CX
The integration empowers brands to:
- Enrich customer intelligence, track attribution, and drive long-term customer value by easily sharing intent data from customer conversations on the Conversational Cloud with insights on that customer’s activity and history from Adobe Analytics
- Capture more qualified leads and accelerate net-new conversions by integrating the Conversational Cloud with Adobe Marketo Engage for proactive, automated conversations
- Increase sale conversions and decrease checkout abandonment by offering relevant assistance at any point in the buying journey
- Apply LivePerson’s best-in-class Natural Language Understanding, built on over 20 years of goal-based customer conversation data, to these engagements
- More than ten Fortune 100 brands are already integrating between LivePerson’s Conversational Cloud and Adobe Experience Cloud.
“Our integration with Adobe means brands can transform their digital experiences with conversations that are both massively automated and deeply personalised,” said Rob LoCascio, founder and CEO of LivePerson. “It’s incredibly powerful to connect a conversation you’re having with a customer directly to that customer’s activity and history.
Now, with conversational AI’s ability to gather information from customers in a natural-feeling dialogue, brands can gain all the benefits of enhanced personalisation without violating their customers’ trust.”
“Customers demand personalisation no matter where they are in their journey. Through LivePerson’s integration with Adobe Experience Cloud, brands can seamlessly personalise conversations and digital experiences to meet and exceed customer expectations,” said Cody Crnkovich, Head of Partner Programs, Adobe Experience Cloud at Adobe.
