Leadspace collaborates with Microsoft to bring its unified B2B data enrichment to Dynamics 365 Customer Insights

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New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivalled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint.

Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organisations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with Organisations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with Leadspace’s unrivalled B2B company data.

“Our customers see incredible results by improving the quality and completeness of their data. Leadspace takes a unique source-and-channel-agnostic approach to unifying and activating B2B data that gives companies a single source of truth to power their go-to-market efforts.”

“We’re excited to be able to offer a seamless connection to Microsoft Dynamics 365 Customer Insights, and help them improve their ability to target, segment, prioritise, and personalise experiences,” shares Leadspace CEO, Doug Bewsher.

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As customers demand more personalised and consistent experiences with brands across channels, companies are working hard to take control of all their data and keep up. 

Especially in B2B, where deals are bigger, take longer, and involve more stakeholders, go-to-market teams need deep, trustworthy data on companies to better understand them and have a full picture.

With that more unified and complete understanding, organisations can better predict customers’ needs, get guidance on next best actions, and take advantage of the revenue opportunities that might otherwise be missed.

“Our customers need the best quality data to power their business processes. Our collaboration will make it easy and seamless to integrate Leadspace data and realise immediate value,” notes Satish Thomas, Director, Microsoft Business Applications.

The Leadspace connection for “Company Data” will be available in preview beginning in June 2020. Customers will be able to try it in Preview mode prior to general availability later this Summer.

To learn more about the Leadspace company data connection in Microsoft Dynamics 365 Customer Insights, click here.

Microsoft Dynamics 365 Customer Insights is a real-time, enterprise-grade customer data platform (CDP) that powers personalised experiences with a holistic view of customers and unmatched time to insight. 

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Companies can gain a comprehensive view of customers by unifying data across the full range of sources. Native integration with Leadspace will help drive out-of-the-box insights and meaningful actions with quick-start templates and advanced analytics solutions.

ABOUT LEADSPACE

Leadspace is the leading B2B Customer Data Platform (CDP) empowering go-to-market teams to accelerate growth through effective, personalised engagement across all channels. With the most expansive and open B2B data engine in the industry, sophisticated AI, a proprietary graph of B2B personas, and activations across the tech stack, customers like Microsoft, AMEX, and RingCentral use Leadspace to power more data-driven and effective inbound marketing, outbound targeting, and ABM efforts. Leadspace is based in San Francisco, Austin and Israel, and is trusted by more than 200 B2B brands including 7 of the 10 largest enterprise software companies. Learn more at http://www.leadspace.com

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SOURCE: PRNEWSWIRE