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MeritB2B Acquires True Influence
MeritB2B, the provider of B2B data, analytics and performance marketing solutions, announced the strategic acquisition of True Influence. The combination creates a powerful and unique B2B enterprise marketing technology solution, bringing together the data, analytics and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and demand generation capabilities of True Influence. “With the […]