Data-driven marketing gives brands a competitive edge in the marketplace. Odd Morten Sørensen, Martech Evangelist and host of the Learning Martech podcast, sheds light on the key challenges and successful strategies for marketing teams working with data.
Decision tree analysis finds applications in diverse sectors, from major retail chains launching new product lines to ecommerce platforms optimising marketing strategies.
Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.
Netflix, Amazon, Uber and Facebook have used KNN for personalised marketing, clustering, segmentation, and predicting customer behaviour. Measuring distances between data points, the algorithm helps recommend items to customers based on their purchase history
The solution enhances true data-driven decision-making for healthcare organisations navigating a turbulent economy — and beyond Authenticx, the new standard in healthcare for listening to customer voices at scale, has released a new autoscoring tool to automate data analysis and alleviate the burden of existing healthcare resource constraints. This tool automatically evaluates and scores customer […]
Using first-party data and advanced analytics, the solution helps businesses optimise pricing at the SKU level for profit, conversion, or a balance of both. Boxed, Inc., the technology-driven company specialising as both an ecommerce retailer and ecommerce enabler, announced that Spresso, its SaaS modular solution platform, is now available on the Google Cloud Marketplace, indicative […]
Audi Volkswagen Middle East partnered with artificial intelligence and machine learning platform Inawisdom to leverage predictive marketing and enhance buyer experience For any automotive brand, aftersales service plays a vital role in customer satisfaction and customer retention. For aftersales, predictive analytics is critical, Egemen Adiyaman, Group Aftersales Director, AVME. With this technology, brands can accurately […]
With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]
It’s no secret that artificial intelligence (AI) is one of the fastest-growing data-driven technologies being used worldwide, transforming every industry and every function in business. Many organisations are focused on finding the “AI silver bullet” fix, but the reality is being data-driven is a continuous journey, not a destination. While the data deluge can be […]
Amidst the emergence of the metaverse, which is proving to be a revolution, several hazards to data privacy are emerging The metaverse has evolved from a concept to a looming reality. An idea that debuted on a science fiction novel is already on the verge of revolutionising how businesses, organisations, and the internet run. While […]
