IAS Announces Completion of Acquisition by Novacap
With Novacap’s support, IAS will access new resources to achieve its strategic goals and strengthen its position as a global benchmark in digital media quality.
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Integral Ad Science (IAS), a global media measurement and optimisation platform, has announced the successful completion of its acquisition by Novacap, a North American private equity firm, in an all-cash transaction that values IAS at approximately $1.9 billion.
“We’re excited to officially enter IAS’s next chapter as a private company, with the support and resources to enhance our leadership in global media measurement and optimisation and provide even greater value for our customers around the world,” said Lisa Utzschneider, CEO of IAS.
“Our AI-powered platform is already setting the standard for trust and transparency in digital media quality and, with Novacap, we will be well-positioned to move even faster to deliver breakthrough solutions that help brands succeed in a complex digital world.”
Samuel Nasso, Partner, Technologies, at Novacap, said, “IAS is a category leader with significant opportunity to build on their momentum, and we’re thrilled to fuel their continued growth on the path ahead.”
“We look forward to working closely with Lisa and the talented team of IAS employees, with a focus on investing in innovation, scaling globally, and creating transformative value for advertisers and publishers.”
Under the terms of the agreement, IAS shareholders will receive $10.30 in cash for each share of IAS common stock they own. With the completion of the transaction, IAS common stock has ceased trading, and IAS will no longer be publicly listed on the Nasdaq Stock Market.
