Key benefits of the solution include independent, third-party reporting in the IAS Signal platform. Integral Ad Science (IAS), a provider of digital media quality solutions, today launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan to ensure advertising campaigns running on Netflix are delivered fraud-free and seen by real viewers. IAS’s independent, third-party ad […]
With tweet-level analysis, advertisers can now better understand the content that appears adjacent to their ads on Twitter Integral Ad Science and Twitter, Inc. announced the launch of third-party brand safety and suitability measurement on Twitter in the US. With Tweet-level analysis, advertisers can better understand the content adjacent to their ads on Twitter’s feed. […]
Spotify and Integral Ad Science (IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to […]
Integral Ad Science, a global digital media quality provider released its Misinformation & Media Quality report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content poses for media strategies, as well as what actions advertisers are taking to protect their campaigns against […]
Integral Ad Science announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI’s standards. Building on IAS’s expertise in brand safety and suitability, this partnership further protects brands from running ads on sites that GDI has identified for misinformation. […]
Ad verification company Integral Ad Science (IAS) released new research about US Twitter users and their sentiment towards contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. […]
