IAS

Quality Attention uses a variety of signals obtained as part of IAS's core products, including viewability, ad density, and user interaction.

Key benefits of the solution include independent, third-party reporting in the IAS Signal platform. Integral Ad Science (IAS), a provider of digital media quality solutions, today launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan to ensure advertising campaigns running on Netflix are delivered fraud-free and seen by real viewers. IAS’s independent, third-party ad […]

Spotify and Integral Ad Science (IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to […]

Integral Ad Science, a global digital media quality provider released its Misinformation & Media Quality report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content poses for media strategies, as well as what actions advertisers are taking to protect their campaigns against […]