brand safety

The expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximise their return on investment (ROI) on Meta.

New capabilities by DoubleVerify enable advertisers to avoid unsuitable content before ads are served, giving brands greater control and driving stronger performance on Threads.

The announcement marks a significant milestone in Zefr's mission to bring trusted, actionable brand suitability controls across the major social walled gardens.

New AI-native capability allows marketplaces to operationalise TikTok advertising through the same commerce media infrastructure already powering onsite retail media.

The release enhances the precision of DV’s proprietary detection technology, which blends sophisticated AI-driven analysis with human oversight to identify and categorise low-quality material at scale.

Context Engine is designed to help publishers monetise their programming more effectively, such as differentiating content and unlocking previously blocked budgets, while maintaining full control over their inventory classification.

The alliance brings together Mirror Digital's cultural authority and creator-led storytelling expertise with SHE Media's premium inventory and first-party audience data capabilities.

Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, ad tech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments

For better flexibility and brand safety, business leaders are looking towards new ways to balance platform automation with advertiser controls. “Platform automation tools are making it easier than ever for brands to use machine learning in paid search and social advertising campaigns, but limited control to guide these algorithms significantly stifles growth potential,” said Ashwani […]

More than 110 Major Companies Certified at Launch, Including Amazon, Facebook, Google, GroupM, Havas, Kroger, Omnicom Media Group, Twitter, Walmart The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest […]