Retail Media Measurement

The expanded partnership brings together Horizon Commerce's strategy and activation expertise with Pacvue's Commerce Media Operating System.

Built in partnership with LiveRamp, the solution gives advertisers a single, deduplicated view of incremental sales impact across channels, including Meta.

Retail media is pushing marketers beyond attribution and platform metrics, as InMarket’s Michael Della Penna and Basis’ Amy Rumpler explain why incrementality and business outcomes are becoming the new standard for measuring advertising impact.

Unlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.