Facebook Adds Professional Mode For Profiles, And Other Features

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Facebook is facilitating more opportunities for creators in its app, with new ‘Professional Mode for Profiles’ to welcome new creators in, and updates for Creator Pages.

The main added tool is the Professional Mode that provides an alternative platform for emerging creators to gauge audience insights, and connect. Professional Mode for Profiles will provide more insights on post performance and audience growth for those using regular Facebook profiles.

“We know that many creators – especially those who are just starting out – are on profiles, so from today we’re announcing the roll-out of a new professional mode for profiles. Professional mode will open up access to post, audience and profile insights, as well as give easy access to monetisation features – all in one place,” said Meta.

Users can turn off Professional Mode at any time if it does not cater to their needs. Professional Mode will be tested with a limited number of profiles in the US, before rolling out in EMEA next year.

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In addition to incentivising new creators, Facebook also announced some updates in its Creator Pages. A new Professional Dashboard which provides a more comprehensive overview of Page performance data and audience insights.

A top of the feed overview prompt has also been added to provide a snapshot of new comments and shares on creator content. The panel will provide tips on how to create high performing content based on engagement data and trends.

Additionally, it is adding a two-step post composer, which will give creators using Pages the ability to schedule posts and cross-post into a group from the regular composer window.