Comscore Adds Consumer AI Tool Usage Data to Reporting Suite
Comscore addresses growing demand for clarity as AI tools reshape digital habits, offering data-driven insights to help brands and advertisers understand how consumers engage with AI across platforms.
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Comscore has announced the addition of consumer AI tool usage data to its suite of reporting. This new data set captures site visitation metrics for 117 AI tools and features across nine distinct categories, spanning both PC and mobile platforms.
With this launch, Comscore is providing advertisers, agencies, and brands with a clearer picture of how consumers are interacting with AI tools, from fully AI-powered platforms like ChatGPT and Microsoft Copilot to mainstream applications with AI features, like Canva. This data set is designed to track real-world usage, providing actionable insights into how these tools are reshaping consumer behaviour.
“Our clients are looking for clarity as they navigate the explosive growth of AI. This new data set not only illustrates the rapid adoption of AI tools, but also provides the foundational metrics needed to understand how this shift in consumer behaviour is impacting the entire digital ecosystem,” said Steve Bagdasarian, Chief Commercial Officer at Comscore.
“As AI continues to reshape the way consumers interact with content, these insights will be critical for brands, publishers, and content creators looking to stay ahead of the curve and capture the full potential of this evolving landscape.”
This dataset represents the first step in an initiative to provide deeper, more actionable insights into the AI ecosystem, supporting brands as they adapt to a world where AI is woven into everyday digital experiences.
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