ComScore

​​​Proximic by Comscore’s AI-driven Predictive Audiences combine audience and contextual signals to predict where consumers are most likely to engage next.

The new report provides transparency into where ads are consumed across linear and streaming channels, revealing a gap between viewership and ad exposure

By capturing direct AI interactions and linking them to digital behaviours, Comscore enables brands and publishers to answer critical questions about AI-driven discovery.

The integration of Proximic by Comscore into Amazon DSP for its third-party web supply is designed to help advertisers activate privacy-forward audiences more efficiently.

The partnership is designed to support leading political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise Proximic Political Audiences at scale across premium CTV inventory.

AdAdapted, an advertising technology solutions provider, has partnered with Comscore to provide consumer packaged goods companies with enhanced demographic insights and beer, wine, and spirits advertisers confirmation that the AdAdapted network is legal drinking age (LDA)-compliant. With mobile audience behaviour data from Comscore Mobile Metrix, AdAdapted now has LDA scoring of its ad network and […]

Advertisers using Yahoo DSP will access Comscore activation for brand safety and suitability filters for optimal campaign protection. Yahoo announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy […]

With a data footprint combining digital and linear TV viewership with advanced audience insights, Comscore continues its winning streak of expanded partnerships and product launches. Media will never be the same, and neither will its currency, says Comscore.  Media disruption has overturned the way marketers and advertisers connect with their target audiences to drive growth. […]

DoubleVerify, providers of a software platform for digital media measurement, data, and analytics, and Comscore, a partner for planning, transacting, and evaluating media across platforms, are pairing up to develop an integrated media quality verification and audience measurement solution to allow advertisers to measure the impact of their full media plans. With this partnership, DV […]

Comscore announced an agreement with podcast platform Acast to provide brand safety targeting solutions for podcast and audio content as Acast’s brand safety provider. As podcast and streaming audio consumption continues to increase, advertisers need to ensure that their brand’s messaging is conveyed in relevant and brand-safe environments. Under the agreement, Acast will leverage Comscore’s […]