Consumer Behaviour

Comscore addresses growing demand for clarity as AI tools reshape digital habits, offering data-driven insights to help brands and advertisers understand how consumers engage with AI across platforms.

The audiences benefit from two datasets to power the next generation of data-driven, in-market audience segments.

Cognitive and Behavioural Psychology expert Dr. Raul Villamarin Rodriguez from Woxsen University talks about how brands can leverage consumer behaviour insights to make informed marketing decisions.

Consumers appreciate personalisation when it comes to marketing but have concerns about data privacy. That’s a top finding of a CommerceNext study conducted in partnership with The Commerce Experience Collective, Bizrate and Coresight Research. The news comes at a time when retailers are striving to become more engaged with consumers and tailoring marketing and communications […]

Tiago Rocha da Silva, Chief Marketing Officer at Zain KSA maps how customer satisfaction and quality of service are cornerstones of loyalty. Tiago Rocha da Silva joined Zain KSA as the Chief Marketing Officer in September 2020. He leads the company’s consumer digital transformation effort to provide customers with the best customer experience and innovative […]

Martechvibe undertakes a study to evaluate the challenges marketers face when building loyalty programmes in the region, injecting data and intelligence and consumer trends. The State of Loyalty report aims to establish the relationship between loyalty drivers, attitudes, and consumer behaviour. This report will study operational challenges, market dynamics across the Kingdom of Saudi Arabia […]

The report sheds light on some of the winning strategies in contemporary user engagement and customer retention strategies in the MENA region. Consumer buying behaviour has evolved and continues to grow dramatically. As a result, it has become mission-critical for brands to pivot to omnichannel approaches and engage the right customer at the right time […]

A new report finds 70 per cent of customers surveyed are open to better quality products Meaningful relationships keep customers coming back over the long term. Focusing on building these customer relationships and their experience with the business can go a long way toward improving brand loyalty. According to the latest report released by consumer […]

Consumer behaviour isn’t just in flux; it has changed. Despite the pandemic-driven business struggle, brands continue to rebalance their marketing strategies after pullbacks, especially concerning traditional mass reach channels. A global survey among marketers finds that brands’ top priorities this year are to maximise brand awareness, develop more personalised strategies, and become more purpose-driven. According […]

Industry experts offer their insights on what trends they expect to unfold in 2022 for customers and marketers Considering the changing consumer behaviour, will 2022 be a year of enhanced customer experience? Sitecore has revealed its top strategic predictions for 2022, aligning with the latest developments in technology, changes in consumer behaviour, and new challenges […]