As AI fatigue grows, marketers need less tool accumulation and more role clarity. The smartest AI stack is the one where every tool has a clear job across planning, performance analysis, and campaign execution.
Suzy is structured around three capabilities—Focus, Prove, and Activate—each designed to close a specific gap in the journey from intelligence to insight to impact.
Similarweb's insights provide a more comprehensive view of the digital ecosystem, enabling Rakuten Advertising clients to make more informed decisions, reach new customers, and build future-ready performance marketing strategies.
Built on Lifesight’s Unified Measurement OS, Mia allows marketing teams to interact directly with their performance data and receive smart recommendations based on unified measurement across online and offline channels.
Across seven articles, the edition builds a coherent view of how marketing is evolving in response to structural changes in technology, consumer behaviour, and organisational design.
The platform provides access to extensive data fields and custom views, allowing users to group, filter, visualise and drill down from campaign to creative level to optimise strategy.
Together, AXL and PUSH are launching STRATIS, an agentic AI operating system for marketing intelligence and operations.
Leaders in TV and Digital Consumer Intelligence Team Up to Bring AI-Powered, Cross-Channel Marketing Intelligence to Brands Worldwide Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, today announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq’s data from […]
