Carrefour Egypt Partners With Merge 

What to Read Next

1. DDA Partners with Sprinklr for Unified CX

2. WordPress Debuts API Mesh for Composable Experience

3. Reliance Expands Wyzr to Indian Electronics Market

4. emoji Extends Partnership with Unis Technology

With this partnership, simultaneous sign language interpretation via video calls is now available in five Carrefour stores across Egypt.

Carrefour, owned and operated by Majid Al Futtaim in Egypt, has partnered with Merge, the leading information technology company specialising in innovative technological solutions for people with disabilities. With this partnership, Carrefour launched simultaneous sign language interpretation through the Merge- interpreter sign language platform for those with hearing impairments. Carrefour is introducing this free-of-charge at five of its stores as the first retailer in the market to provide a service for customers with hearing disabilities.

“Merge- interpreter sign Language platform designed with the latest technology, the service provides customers with access to sign language interpretation to help build a more integrated community across Carrefour’s supermarkets and hypermarkets. Tablets will be available within Carrefour stores, where customers can scan the QR codes to access video calls with sign language interpreters for inquiries regarding prices and promotions. This partnership aims to enhance the customer journey, providing equal opportunities and contributing to the development of society.

Philippe Peguilhan, Country Manager of Majid Al Futtaim Retail in Egypt, said, “Carrefour is highly committed to providing equal opportunities for its customers through every experience. By partnering with Merge, we can continue to deliver convenient, seamless shopping experiences that ensure an inclusive environment for all. The partnership is also a testament to Carrefour’s unwavering contribution towards the communities in which it operates, constantly identifying new and innovative ways to enhance its offerings and drive positive change within the society.”

Ramy Qaddoumi, Founder and CEO of Merge Technology, said, “Launching of this service is an integral part of our strategy, which aims to support the needs of those with hearing impairments in the community and will be instrumental in achieving our goal of supporting those with special needs in every area of life.”