Bloomreach, Databricks Partner to Connect Data with Marketing Activation
New native connector eliminates IT bottlenecks, enabling marketers to import customer and product data into Bloomreach for personalised customer experiences.
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Bloomreach, the agentic platform for personalisation, has announced a partnership with Databricks, the data and AI company.
As part of this partnership, Bloomreach is launching a brand new native integration with Databricks, which will allow marketers to import data directly from the Databricks Data Intelligence Platform into Bloomreach without help from IT or engineering teams.
This integration removes traditional barriers between data storage and marketing execution, empowering marketers to independently access rich company data.
“Modern marketers need data and insights to be actionable within their marketer-friendly solutions,” said Meera Murthy, General Manager and Vice President of Product, Bloomreach Engagement.
“Our native integration with Databricks bridges the gap between data and activation. We’re putting the power of enterprise-grade data directly into marketers’ hands, enabling them to create hyper-personalised experiences without waiting for IT teams or struggling with complex data siloes.”
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Bloomreach’s integration with Databricks eliminates data silos by providing marketers direct access to their organisation’s comprehensive lakehouse architecture.
The solution enables real-time synchronisation of customer profiles, behavioural events, and product catalogues, ensuring marketing campaigns are built on the most accurate data available.
The integration unlocks use cases that were previously difficult to achieve:
- Enriched Customer Profiles: Marketers can import detailed customer attributes from Databricks, including purchase history, demographics, and loyalty status, to create comprehensive customer views for advanced segmentation.
- Real-Time Campaign Triggers: Teams can leverage live event data or updated customer attributes to trigger timely, relevant marketing campaigns based on recent customer behaviours.
- Synchronised Product Catalogues: Product information remains accurate and up-to-date across all marketing channels through automated synchronisation with Databricks data.
- Advanced Loyalty Programs: Businesses can import loyalty program data to create targeted campaigns based on membership tiers, points balances, and reward statuses.
