data integration

Once closed, the acquisition will strengthen SAP Business Data Cloud (SAP BDC) and accelerate the evolution of SAP BDC to a fully interoperable enterprise data platform for enterprise-wide agentic AI.

Martechvibe’s Asked and Answered: There’s been some debate about whether brands need to be ubiquitous in their messaging strategies. So, we asked the brains behind South Africa’s leading brands to share their thoughts on connecting more meaningfully with customers…

Similarweb's insights provide a more comprehensive view of the digital ecosystem, enabling Rakuten Advertising clients to make more informed decisions, reach new customers, and build future-ready performance marketing strategies.

A modern data integration strategy is critical to support the data and analytics requirements Data is too important to be kept in a silo, out on the edges of a business. It’s a recipe for business anarchy, leading to uncoordinated efforts, uninformed decisions, inconsistent messaging as operational workers are unable to access relevant data about […]

Diesel Labs, the predictive media analytics company producing comprehensive audience insights for the entertainment industry, recently announced that TikTok data will now be integrated into its analytics engine. It will unlock a new layer of intelligence about the films, TV shows, and more content categories with which audiences are engaging. Diesel is also formally launching […]

Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an opportunity to overcome challenges by offering a deeper understanding of the needs of their customers and anticipating their next move. It helps them design campaigns that drive up the sales numbers. US-based satellite media provider […]