Aletheia Marketing & Media, Inc. Launches Healthcare Practice AMMHealth
AMMHealth focuses on marketing solutions and media for healthcare providers to deepen connections with target audiences and drive business outcomes.
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Dallas-based digital marketing agency Aletheia Marketing & Media, Inc. has announced the launch of AMMHealth, a specialised practice offering full-service marketing, media strategy, and execution tailored specifically for the healthcare industry.
“We have been working in the healthcare marketing space for some time with great success for our clients,” said Aletheia CEO Chris Schembri. “Launching AMMHealth is the culmination of that experience, and it leverages a team of deeply experienced healthcare marketing leaders. When we combine that expertise with our values-based audience understanding, AMMHealth is a powerful partner for healthcare CMOs in a crowded and competitive space.”
Using proprietary AI technology, advanced consumer research, and media strategy expertise, AMMHealth identifies what truly matters to individuals and translates these insights into impactful, action-driving messaging.
“We know people make healthcare decisions based on their values, not just rational facts,” said Colleen Howell, Aletheia’s Research Director. “By uncovering the core values driving consumer behaviour, AMMHealth enables healthcare marketers to resonate deeply with diverse audience segments.”
Transformational marketing leader Susan Scott will head the new unit. Scott brings 25 years of marketing expertise leading both upstream and downstream marketing initiatives across various healthcare sectors, including OTC, Pharma, Med-Device, Hospital Systems, Insurance, Retail, Senior Living, Mental Health and Wellness.
“Leading AMMHealth is a tremendous opportunity to continue dedicating myself to advancing marketing strategies that deliver measurable business results and ultimately improve patient lives,” Scott said.
“Aletheia’s reputation for deeply understanding audiences and delivering results aligns with my passion for driving meaningful progress in healthcare. By applying Aletheia’s unique, values-based approach, we can strengthen relationships between brands, providers, and patients—creating real impact where it matters most: outcomes, trust, and healthier communities.”
