Optimove Launches New Email Marketing Solution
Optimove’s enhanced Email Marketing Solution combines AI agents with a modern data foundation to deliver more personalised, dynamic, and scalable messages to customers.
Topics
Optimove, the creator of Positionless Marketing, has announced the next evolution of its Email Marketing Solution, significantly enhancing the creative power offered by its platform to marketers.
Optimove’s 2025 Consumer Marketing Fatigue research revealed that email remains the top channel for customer engagement when marketers prioritise relevance and personalisation.
However, traditional email service providers (ESPs) are often siloed, lacking the data foundation necessary to achieve true personalisation, which causes a delay in time-to-market as marketers rely on external teams and agencies. For teams looking to execute at speed and with dynamic data, legacy solutions are no longer enough.
Optimove’s enhanced Email Marketing Solution combines AI agents with a modern data foundation to deliver more personalised, dynamic, and scalable messages to customers. Marketing teams are already realising tangible benefits.
ALSO READ: Litmus Launches Email Authentication Monitoring
The Email Marketing Solution has:
- Doubled the average sales per customer via AI-led real-time email personalisation, when measured against a control group
- Removed dependency on external agencies for email program execution, accelerating creation and launch of email messages to less than one week
- Consolidated seven emails into a single template, significantly reducing the overhead needed to manage multi-language campaigns
“Optimove’s enhanced Email Marketing Solution is a power tool for email marketers worldwide,” said Shai Frank, SVP Product and GM Americas at Optimove.
“By combining industry-leading AI, a strong data foundation, and a UI designed to remove manual overhead, marketers can replace hours of testing and QA over dozens of static templates with a single dynamic one. The result is unlocking true personalisation at scale across broadcast and triggered email programs.”
ALSO READ: MoEngage Launches RCS as an Engagement Channel
New native email marketing enhancements include:
- Flexible Data Ingestion – Open data structure that lets marketers connect to any external data source and automatically updates all templates when changes occur without needing to perform changes manually.
- AI Content Recommendation Agents – One-to-one content and offer recommendations served by AI agents based on real-time customer behaviour and robust historical context.
- Real-Time, Universally Triggered Emails – State-of-the-art event management engine that automatically triggers out-of-the-box or custom emails based on external events such as game scores, inventory, and price changes, delivering perfectly timed messages that anticipate customer needs.
- Kinetic Email Widgets – Interactive components that transform static emails into dynamic experiences, including countdowns, progress indicators, live content blocks, and more, all updated in real-time.
- Industry Standard Personalisation Syntax – A simplified, consistent syntax built on Liquid to empower marketers to insert data, apply logic, and structure dynamic content, at scale.
ALSO READ: StackAdapt Unveils Martech Suite, Unifying Data & Marketing
