Hightouch Launches AI Marketing Platform
Hightouch Agents is a purpose-built AI platform that helps marketers move faster across research, planning, execution, and reporting with full context from the data warehouse and marketing stack.
Topics
Hightouch, a data and AI company specialising in marketing and personalisation, has unveiled a purpose-built AI marketing platform that understands customers, campaigns, and brand.
Until now, launching a single marketing campaign has taken even the best-resourced teams 50+ steps and hundreds of hours.
Hightouch Agents is a purpose-built AI platform that augments marketing teams at each step of the marketing process. It helps automate slow and manual tasks while accelerating creative and strategic ones.
“Our vision is for Hightouch Agents to transform the marketing workflow as fundamentally as how AI assistants have transformed the software engineering workflow,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch.
ALSO READ: Hightouch launches Hightouch for Offsite Media Networks
“This first version of the platform is focused on helping marketers with planning, reporting, and analytics, but our plan is to quickly expand across the marketing workflow.”
Unlike generic AI solutions, Hightouch Agents are powered by a proprietary context layer that gives AI full knowledge of customer data, marketing campaigns, and brand. Customer data comes from connecting to data warehouses, systems of record like CRMs, and ecommerce systems.
Campaign information like videos, images, and performance metrics comes from prebuilt integrations to ad networks and marketing tools. Brand context can be incorporated by connecting brand guidelines, strategy documents, and other internal knowledge sources.
Most marketers begin using Hightouch Agents to get quick answers or automate routine reporting tasks. Over time, as they recognise its usefulness, the platform becomes a practical tool for planning campaigns and refining marketing strategies.
ALSO READ: Hightouch Announces Composable Identity Partnership with Narrative
“In nearly every organisation we talk to, there’s a Chief Marketing Officer or Chief Digital Officer frustrated with the status quo and hungry for real, practical AI that can accelerate their teams,” said Kashish Gupta, Co-CEO and Co-Founder of Hightouch.
“We’ve spent the last few quarters building a forward-deployed team that can help any executive activate Hightouch Agents for marketers.”
Hightouch has experienced a period of rapid momentum, including the recent addition of Akilesh Bapu to lead generative AI product development.
Hightouch Agents reflects the company’s continued investment in bringing trustworthy AI to every marketer’s workflow and advancing its vision for more intelligent, adaptive, and creative marketing.
ALSO READ: Hightouch, Databricks Launch Self-Service Audience Management Solution
