Hightouch

The acquisition expands Hightouch’s integration capabilities, giving marketing teams’ AI agents more of the data they need to make decisions.

AI is reshaping performance and lifecycle marketing by automating repetitive work while shifting marketers towards strategy, context-building, creativity, and human judgment.

Lifecycle Studio extends Hightouch's vision for AI-native marketing infrastructure beyond advertising into lifecycle and retention marketing.

The funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution.

As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI.

Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half.

Hightouch, a data activation solutions provider, has acquired Workbase, a workflow automation startup that helps revenue operations teams build workflows on top of data warehouses like Snowflake. “The Workbase team designed a way for groups like revenue operations to activate their data warehouse for specific business use cases like product-led sales,” said Tejas Manohar, co-founder […]