Hightouch

Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half.

Hightouch, a data activation solutions provider, has acquired Workbase, a workflow automation startup that helps revenue operations teams build workflows on top of data warehouses like Snowflake. “The Workbase team designed a way for groups like revenue operations to activate their data warehouse for specific business use cases like product-led sales,” said Tejas Manohar, co-founder […]