Magnite, Cognitiv Announce Deep Learning Integration for Real-Time Curation
The collaboration between Magnite and Cognitiv gives media buyers more effective ways to plan, test, and activate custom-curated deals, unlocking more dynamic access to premium video inventory.
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Magnite (MGNI), the independent sell-side advertising company, and Cognitiv, the advanced performance partner powered by deep learning, have announced a real-time data integration to expand curation capabilities available across ClearLine, Magnite’s unified activation and curation solution.
This collaboration gives media buyers more effective ways to plan, test, and activate custom curated deals, unlocking more dynamic access to premium video inventory.
Real-time curation of media is critical as consumer attention continues to fragment across streaming TV, audio, display, and mobile channels. By fully integrating Cognitiv’s deep learning models, Magnite can enrich the bidstream for buyers to optimise their omnichannel campaigns to the desired KPIs.
“Buyers are turning to curated marketplaces to access high-quality supply with greater intelligence, and Cognitiv’s deep learning capabilities set a new bar for what intelligent curation can deliver,” said Andrew Bez, VP, Enterprise Sales at Magnite.
ALSO READ: Cognitiv Partners With Index Marketplaces
“Cognitiv brings a uniquely sophisticated approach to data-driven optimisation, helping us support next-generation decisioning while offering buyers more flexibility and operational efficiency.”
Jana Jakovljevic, SVP of Partnerships, Cognitiv, said, “The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimise content signals through more direct supply paths, and increasingly streamlined workflows.
“With an advanced advertising infrastructure and direct connections to premium supply, Magnite has created exactly the kind of environment where real-time curation and deep learning models can thrive.”
ALSO READ: Cognitiv Scales Contextual Advertising through OpenAI Collaboration
