Martechvibe’s 2027 Conference Calendar Will Put AI-Driven Customer Journeys in Focus
Vibe Marketing Tech Fest and Unlocked will bring marketing, customer experience, and app growth leaders together across Europe, the Middle East, Asia, Australia, and the US.
As AI changes how consumers discover products and decide what to buy, marketers face a practical challenge: figuring out which technologies improve customer relationships and which simply add complexity.
Martechvibe is building its 2027 conference calendar around those questions. The marketing and customer experience technology publication has announced 12 planned editions of its two conference platforms, Vibe Marketing Tech Fest (VMF) and Unlocked: Mobile & App Growth Summit.
The expansion comes as marketing and app businesses navigate significant changes in technology and consumer behaviour. According to Martechvibe’s State of App Marketing 2026 report, 45% of respondents identified AI fluency as the capability that will define the next generation of app leaders.
Meanwhile, Google reports that its platform processes more than five trillion searches annually, highlighting the scale of digital discovery and the growing importance of understanding consumer intent.
The conference will take place across 10 cities: Amsterdam, Dubai, Sydney, London, Bengaluru, Berlin, New York, Singapore, Melbourne, and Riyadh. Individual dates and the allocation of editions between the two platforms were not included in the announcement.
The expansion will give participants opportunities to compare how businesses in different markets are responding to changes in customer behaviour, AI adoption, and digital growth.
The expansion reflects Martechvibe’s focus on building conversations across markets and bringing regional industry perspectives into a wider global discussion.
Beyond the marketing department
For Sanjay Swamy, cofounder and managing partner of Vibe Media Group, the shift extends beyond the tools marketing teams use.
“The discourse has been looking at the impact of AI-assisted journeys not just in the marketing team but also its influence on the customer’s lifestyle, and how they now make decisions,” he says.
That creates questions for businesses about how to reach customers, understand their intentions, and measure whether their marketing works. The two conference platforms will approach those challenges from different perspectives.
VMF will bring together senior leaders in marketing, technology, product, revenue, and customer experience. Its discussions will cover marketing technology, advertising, data, AI, and customer engagement, with an emphasis on their implications for business growth.
Unlocked will focus on mobile and app businesses. Its agenda will address user acquisition, monetisation, retention, attribution, measurement, and product experience, alongside the growing role of AI.
2027 Global Conference Calendar
The 2027 calendar will feature 12 editions across:
Martechvibe is extending the reach of its conference platforms and creating more opportunities for professionals to engage with the people, ideas, and technologies influencing the next phase of marketing and app growth.
Two Platforms, One Global Industry Conversation
Through VMF and Unlocked, Martechvibe aims to connect decision-makers, practitioners, technology providers and innovators around the challenges and opportunities influencing marketing and digital growth.
Vibe Marketing Tech Fest will bring together senior marketing, technology, product, revenue and customer experience leaders to examine developments in marketing technology, advertising, data, AI, customer engagement and business growth.
Since its launch in 2018, the platform has developed into an international gathering for leaders exploring how technology is changing marketing strategies and customer relationships.
Unlocked: Mobile & App Growth Summit will focus on the evolving mobile ecosystem, bringing together app marketers, product leaders, growth strategists and developers. Its discussions will cover user acquisition, app monetisation, retention, attribution, measurement, product experience and the role of AI in app growth.
While the two platforms address different areas of the digital economy, they share a common objective: creating spaces where industry professionals can move beyond individual market conversations and exchange ideas with peers working through similar challenges across regions.
For conference details, visit:
- VMF: https://vibemartechfest.com
- Unlocked: https://mobileappgrowthsummit.com
