The summit will focus on proving the impact of marketing spend and using analytics to add customer value. It brings together leaders across marketing, CX, and technology to share real-world experiences and insights on navigating tech stack challenges
Ask the Author: Martechvibe speakers to Kevin Chesters about why humans tend to resist new things on a biological level, and why creative thinking is the key to commercially successful marketing.
The Marquee Awards will recognise brands and agencies that showcase excellence in strategy and technology implementation to deliver marketing impact. The gala award ceremony will take place on September 10, 2026, in Dubai.
The agenda is set to explore the dynamic nature of brands in Saudi and how they are evolving to meet modern customer expectations. Key themes for Vibe Marketing Tech Fest include Agentic AI, Performance versus Brand Building, Smarter Campaign Performance, Loyalty, Data Storytelling, and more.
