The Winner of the Marquee Awards for Best Digital Campaign in FMCG
Creative, scaled digital activations delivering brand love or measurable uplift.
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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.
Across 15+ categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s winners represent 21 brands, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.
Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.
Here are winners of the Marquee Awards 2026 for Best Digital Campaign in FMCG.
Abbott
Abbott’s nomination celebrates a digital campaign that brought health‑led storytelling into FMCG, using performance marketing and creative to connect everyday products to deeper wellness narratives.
The work stood out for weaving clinical trust and category education into consumer‑friendly formats, demonstrating how healthcare brands can compete in retail without losing scientific credibility.
Al Ain Farms
Al Ain Farms’ Kefir launch campaign tackled a crowded functional‑drinks shelf by owning “real kefir taste” for wellness seekers and kefir connoisseurs.
With tailored creative across Meta, Yandex, Russian‑language radio and Spotify, the campaign delivered 16M+ impressions in three weeks, lifting the brand to 4.9 points volume share and over AED 500K in sales within three months.
