Amaze Partners with BIGtoken to Enhance Creator Monetisation
New infrastructure is designed to connect brands and creators at scale, streamline affiliate campaigns and expand creator earning opportunities.
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Amaze Holdings, Inc. (“Amaze” or the “Company”), a global company in creator-powered commerce, has announced a strategic partnership with BIGtoken, Inc. (“BIGtoken”) to launch a scalable creator affiliate wallet and campaign infrastructure for brands and creators across the Amaze ecosystem.
The integrated solution is designed to enable thousands of brands to launch and manage influencer and affiliate campaigns while giving creators a simple way to discover opportunities, participate in promotions and manage earnings from within the Amaze experience.
For Amaze, the partnership adds another monetisation layer to its connected creator operating system. For brands, it creates a centralised path to engage creators and influencers at scale through Amaze’s broad creator network and commerce ecosystem.
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One Connected Path from Brand Campaign to Creator Earnings
Amaze is building affiliate capabilities directly into the Amaze dashboard so creators can access eligible brand opportunities without assembling multiple disconnected tools. The partnership combines Amaze’s creator, commerce and brand interfaces with BIGtoken’s digital wallet and first-party data infrastructure.
BIGtoken provides the digital wallet and campaign infrastructure designed to power brand campaign creation, scalable creator participation, unique creator links and attribution, performance tracking, analytics and audience intelligence.
Together, the wallet and supporting platform give brands a centralised way to launch and manage campaigns while enabling creators to discover opportunities, participate in promotions, and track their performance and eligible earnings.
The planned experience is designed to support:
- Creator campaign access. Eligible creators can discover and launch affiliate promotions from within the Amaze dashboard.
- Centralised brand activation. Enterprise brands and small businesses can use a common interface to create campaigns, engage creators and manage activity at scale.
- Affiliate wallet functionality. Creators can manage campaign participation and eligible earnings through an integrated, branded wallet experience.
- Analytics and reporting. Brands can evaluate campaign activity and performance through centralised analytics and reporting tools.
- Compounding campaign intelligence. As campaigns are completed, the platform is designed to improve audience understanding, creator matching and future campaign planning.
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A Scalable Brand Interface Built Around Creator and Audience Intelligence
Brands increasingly need a practical way to reach relevant creators at scale and understand the audiences those creators serve.
Amaze’s brand interface is designed to support both large enterprises and smaller businesses, providing access to creator and audience information, campaign controls, analytics and reporting through a centralised experience.
The combined platform is expected to help brands move from one-off creator outreach toward repeatable affiliate programs informed by campaign and commerce data. As additional campaigns are completed, the companies expect the underlying data model to become more useful for creator selection, audience segmentation and performance optimisation.
Expanding Opportunity for Creators
The partnership advances Amaze’s belief that creators are value creators and should have more ways to earn from the communities they have built.
By bringing affiliate opportunity, campaign management and wallet functionality into a connected ecosystem, Amaze aims to remove complexity and make creator monetisation more accessible.
This is part of Amaze’s Relentless Pursuit to Amaze: helping more people spend time doing what they are passionate about, earn more with less stress and build a better life through what they know, create and share.
“Brands have been asking Amaze for a scalable way to activate creators, manage campaigns and support creator earnings in one connected experience,” said Aaron Day, CEO of Amaze. “We evaluated several companies in the space but did not find a wallet and platform we believed could meet the scale of our ecosystem.”
“Together with BIGtoken, we have built a solution designed to change influencer marketing for the better — giving brands access to creators at scale while creating another meaningful path to income for value creators. This is the Relentless Pursuit to Amaze in action: removing complexity, widening participation and helping more people build a better life through what they create.”
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Chad Doher, Chief Executive Officer of NorthSpire Entertainment, said, “We have been working with Aaron and the Amaze team for more than a year to bring to market a new form of event exposure and promotion. The power of the Amaze team and its new affiliate program has substantially changed the results we expect to deliver for our films and other media properties.”
George Stella, Founder and Chief Executive Officer of BIGtoken, said, “What excites us about this partnership is the ability to transform Amaze’s creator ecosystem into a scalable, measurable campaign network while giving brands access to permissioned audiences they can continue to engage and build lifetime value with.”
“The BIGtoken wallet is more than a place for creators to access opportunities and track their earnings; it is the infrastructure that connects brands, creators, attribution, analytics and audience intelligence within one system. This is exactly the type of use case BIGtoken was designed to address, and we are extremely pleased to see the platform’s scalability come to life across an ecosystem as expansive as Amaze’s.”
