affiliate marketing

The launch reflects Rakuten Advertising's continued focus on developing proprietary AI capabilities that deliver smarter, more scalable tools for advertisers.

New research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.

The launch of Wayward Boost reflects a shift in Wayward’s offering, moving from a partnerships platform to a broader performance marketing infrastructure that supports multiple channels.

The new collaboration between Rakuten and impact.com combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem.

Similarweb's insights provide a more comprehensive view of the digital ecosystem, enabling Rakuten Advertising clients to make more informed decisions, reach new customers, and build future-ready performance marketing strategies.

Around 25% of marketers cite difficulty in measuring ROI, and 21% struggle to scale their partner programs effectively. This has sparked a growing investment in technology platforms that streamline operations, providing fraud protection, unified reporting, and simplified partner payouts.

Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks. Some of the best marketing strategies today are performance-driven. Becoming increasingly popular are performance marketing platforms that offer low-risk solutions to collect real-time data, measure, and track campaign insights. Some platforms provide end-to-end solutions, while others only […]