Nielsen Introduces Ad Intel AI
Ad Intel AI is a shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities.
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Nielsen has announced the launch of Ad Intel AI, the global, independent, AI-powered platform that transforms fragmented advertising data into real-time, actionable media intelligence.
Ad Intel AI is a shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities. The product is built to prove that shift on four fronts: speed, accuracy, interoperability, and turning reports into recommended action.
“The AI race relies on the most accurate data, and that’s what Nielsen owns,” said Nielsen Chief Product Officer Akhil Parekh. “We are the keepers of one of the largest studies of human behaviour ever assembled, having captured how people spent their time for several decades.”
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“By combining AI with the industry’s most accurate and comprehensive data, we turn media fragmentation into market certainty. AI is the mechanism by which we will become faster, more accurate, more personalised, and more indispensable to the clients who rely on us for media intelligence to drive their business.”
This is the first phase in a series of new Nielsen products, enhancements and iterations coming over the next year that will create an end-to-end ad ecosystem engineered for the AI era, reinforcing Nielsen as the global leader in media intelligence.
These updates will create the most direct, simple, accurate and interconnected path of the marketing journey from planning to outcomes, transforming Nielsen’s product suite from reporting tools to decision-making and recommendation engines.
