AnyMind Group Launches AnyAI DSP
AnyAI DSP is built on the company’s data and utilisation platform, AnyAI, and leverages AnyAI’s predictive, analytical and optimisation capabilities.
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AnyMind Group, a BPaaS company for marketing, ecommerce and digital transformation, has announced the launch of AnyAI DSP, an advertising demand side platform (DSP) that enables performance marketers to leverage AI to drive greater transparency, intelligence and performance in media buying across mobile and digital channels.
AnyAI DSP is built on the company’s data and utilisation platform, AnyAI, and leverages AnyAI’s predictive, analytical and optimisation capabilities.
The launch of AnyAI DSP follows the company’s recent additions to its suite of AI-native platforms and solutions, which include online-merge-offline platform, AnyAI OMO, a business operations automation solution, AnyAI Workflow, live commerce platform AnyLive, and, most recently, AnyAI Video.
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At launch, AnyAI DSP supports programmatic media buying across a wide range of ad formats, including video, native, display banners, and playable ads. The platform provides access to premium inventory through leading ad exchanges, 30 +SSPs, owned-and-operated media properties, and AnyMind Group’s own ad supply.
To ensure accurate attribution and performance measurement, AnyAI DSP seamlessly integrates with leading mobile measurement partners (MMPs), including AppsFlyer, Adjust, Branch and Singular, empowering advertisers to optimise campaigns and maximise business outcomes across the user acquisition funnel.
With a design emphasis on driving greater transparency in media buying, the platform leverages AI agents to:
- Surface and classify ad supply across markets and formats, and compare inventory to identify trends and opportunities
- Predict bid event probability and optimal pricing, while validating reach, pricing and flexibility
- Run unique classification algorithms that optimise towards installs and full-funnel optimisation
- Ingest performance signals, such as impressions and click behaviour, device, placement, user context, post-install, in-app conversion, creative performance and historical campaign performance, to optimise the performance of performance marketing campaigns
AnyAI DSP also enables performance marketers to track and visualise spends, conversions, installs, clicks and more, across campaigns and creatives, in addition to a host of other data points such as user quality and app health.
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Kosuke Sogo, CEO of AnyMind Group, said, “As we continue our path to become the world’s new gen business infrastructure, AnyAI DSP adds another key set of capabilities to help enterprises and app developers attract and drive online intent amongst intended consumers.”
“Having AnyAI DSP connect to our wider ecosystem, enterprises can now seamlessly drive discovery, consideration, purchase, experience and retention within one infrastructure that is designed for today’s and tomorrow’s world.”
AnyMind Group’s ad supply includes over 1,700 partnered top-tier web and app publishers that utilise AnyManager to consolidate, analyze, monetize and grow their digital properties, providing publishers with deep visibility into gaps and improvement areas from user experience and monetisation opportunities to user engagement and retention.
