Zeta Global

AthenaOS combines enterprise knowledge with Zeta’s intelligence about who will buy, what they want and what they will do next.

The acquisition will bring additional technology in-house, add AI engineering talent and deepen Zeta’s connectivity to frontier models.

Palantir and Zeta are combining AI infrastructure with Zeta’s intelligent decisioning and trusted data to bring a new standard of data-driven, agentic marketing.

AnyAI DSP is built on the company’s data and utilisation platform, AnyAI, and leverages AnyAI’s predictive, analytical and optimisation capabilities.

Athena by Zeta converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision.