Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
Scout MCP and API join Yext's Management API and Content Delivery API as part of a connected ecosystem built for how agencies need to operate today.
The funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution.
The acquisition advances Webflow’s evolution into an agentic web marketing platform, where AI works alongside marketers inside structured workflows to create and manage digital experiences at scale.
