customer intelligence

Stravito's MCP Server brings the market and consumer research enterprises' own into the AI tools teams already use.

AI Persona Builder expands on Stravito AI Personas, introduced last year to transform how marketing and insights teams interact with their static consumer research.

Marketing AI builds a living digital twin of each customer, a small language model (SLM) fine-tuned on that person’s unique behaviour.

The latest agent joins ChurnZero's suite of digital teammates that help customer teams make better decisions and grow customer revenue.

Palantir and Zeta are combining AI infrastructure with Zeta’s intelligent decisioning and trusted data to bring a new standard of data-driven, agentic marketing.

AnyAI DSP is built on the company’s data and utilisation platform, AnyAI, and leverages AnyAI’s predictive, analytical and optimisation capabilities.

Zeotap’s Emma Currie and Shravan Maheshwaran explain why enterprise customer data challenges are rarely about volume and often about usability, identity resolution and the ability to activate data at speed.

The acquisition combines OuterSignal's personalisation engine with Monocle's autonomous AI marketing agents.

Unveiled at Amplify 2026, the release brings together real-time customer context, decisions, and execution in a single system, so teams can act in the moment instead of hours or days later.

Too many brands claim to be customer-obsessed while outsourcing their CX intelligence. Yara Milbes, VP of Marketing at Lucidya, shares why owning the data, and knowing when to step back, is the only way to build trust in MENA’s complex, privacy-conscious markets.