customer intelligence

Marketing AI builds a living digital twin of each customer, a small language model (SLM) fine-tuned on that person’s unique behaviour.

The latest agent joins ChurnZero's suite of digital teammates that help customer teams make better decisions and grow customer revenue.

Palantir and Zeta are combining AI infrastructure with Zeta’s intelligent decisioning and trusted data to bring a new standard of data-driven, agentic marketing.

AnyAI DSP is built on the company’s data and utilisation platform, AnyAI, and leverages AnyAI’s predictive, analytical and optimisation capabilities.

Zeotap’s Emma Currie and Shravan Maheshwaran explain why enterprise customer data challenges are rarely about volume and often about usability, identity resolution and the ability to activate data at speed.

The acquisition combines OuterSignal's personalisation engine with Monocle's autonomous AI marketing agents.

Unveiled at Amplify 2026, the release brings together real-time customer context, decisions, and execution in a single system, so teams can act in the moment instead of hours or days later.

Too many brands claim to be customer-obsessed while outsourcing their CX intelligence. Yara Milbes, VP of Marketing at Lucidya, shares why owning the data, and knowing when to step back, is the only way to build trust in MENA’s complex, privacy-conscious markets.

SAS Customer Intelligence 360 delivers purpose-built marketing with rich functionality for adaptive planning, journey activation, and real-time decisioning. SAS Customer Intelligence 360 is now available in AWS Marketplace, Amazon Web Services’ digital catalogue of thousands of software listings that run on AWS. AWS customers can now access SAS Customer Intelligence 360’s accelerated deployment and Martech […]

There is a high possibility that you have a treasure trove of unearthed insights in your customer data… Impactful marketing begins with helping clients wherever they are in their journey. Customer intelligence (CI) enables marketers to segment and understand their clients using this unmined data. CI draws upon internal and external customer activity data to […]