customer intelligence

AthenaOS combines enterprise knowledge with Zeta’s intelligence about who will buy, what they want and what they will do next.

Pér gives teams a faster path to customer insight while allowing data analysts to focus on work that requires deeper expertise.

The acquisition will bring additional technology in-house, add AI engineering talent and deepen Zeta’s connectivity to frontier models.

Stravito's MCP Server brings the market and consumer research enterprises' own into the AI tools teams already use.

AI Persona Builder expands on Stravito AI Personas, introduced last year to transform how marketing and insights teams interact with their static consumer research.

Marketing AI builds a living digital twin of each customer, a small language model (SLM) fine-tuned on that person’s unique behaviour.

The latest agent joins ChurnZero's suite of digital teammates that help customer teams make better decisions and grow customer revenue.

Palantir and Zeta are combining AI infrastructure with Zeta’s intelligent decisioning and trusted data to bring a new standard of data-driven, agentic marketing.

AnyAI DSP is built on the company’s data and utilisation platform, AnyAI, and leverages AnyAI’s predictive, analytical and optimisation capabilities.

Zeotap’s Emma Currie and Shravan Maheshwaran explain why enterprise customer data challenges are rarely about volume and often about usability, identity resolution and the ability to activate data at speed.