Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Microsoft Brings Generative AI To Frontline Workers
Microsoft is introducing a Copilot offering for the front-line workforce, bringing generative artificial intelligence to service professionals on the front lines. The software giant also released a number of other features to help service professionals and their supervisors conduct and manage operations: Copilot in Dynamics 365 Field Service, Dynamics 365 Guides integration, and Targeted Campaigns in Viva Engage.
Read more here.
Freshworks Launches Customer Service Suite
Freshworks recently launched its artificial intelligence-powered Customer Service Suite, which brings together self-service bots, agent-led conversational messaging, and automated ticketing management in one solution. Uniting Freshchat, Freshdesk, and the Freddy AI generative AI platforms, the Freshworks Customer Service Suite enables companies to automate and personalise self-service across channels, supercharge agent productivity and collaboration, and leverage actionable insights.
Read more here.
WPP & Spotify Announce First-Of-Its-Kind Global Partnership
WPP and Spotify announced a new global strategic partnership that will enable WPP to offer its clients early access to Spotify’s innovative ad products, first-party intelligence and creative ways to reach engaged audiences at scale. WPP will look to use Spotify to develop integrations that provide Spotify’s first-party occasions insights to help clients understand aggregated listening patterns in order to inform more creative and effective digital audio advertising strategies.
Read more here.
Twilio To Create Customer-aware Experiences With OpenAI
Twilio, the customer engagement platform, announced it will enable companies to create personalised, customer-aware experiences powered by OpenAI. Through this integration, Twilio customers will be able to use OpenAI’s GPT-4 model to power new generative capabilities in Twilio Engage, its multichannel marketing solution built atop the Segment Customer Data Platform. The combination of Twilio Segment and OpenAI’s powerful Large Language Models will create new opportunities for businesses to activate a unique understanding of their customers across every interaction.
Read more here.
Salam Partners With Oracle For Digital Transformation
Salam has selected Oracle to drive 5G innovation across the Middle East. Salam will utilise Oracle Communications’ monetisation and unified operations solutions to help quickly deliver differentiated services to its consumer and enterprise customers. By implementing Oracle Cloud Scale Monetisation and Oracle Unified Operations solutions—combined with Oracle CRM Sales—Salam will replace its legacy systems with a modern, end-to-end stack. These solutions will enable Salam to offer unique promotion bundles across various customer segments.
Read more here.
