Wunderkind Launches Build
Build gives brands flexible, API-first access to Wunderkind’s identity and personalisation engine—empowering teams to integrate behavioural intelligence and real-time triggers without disrupting their existing tech stack.
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Wunderkind has announced the release of Build with Wunderkind — an API-first integration suite designed to meet brands and developers where they are.
With Build, brands gain direct, flexible access to Wunderkind’s core capabilities—including identity resolution, behavioural triggers across channels, and personalisation intelligence—without having to overhaul their existing tech stack.
As more organisations seek to balance performance with platform control, Build delivers a new level of interoperability for enterprise and mid-market teams alike.
Whether a brand is looking to deploy SDKs, tap into APIs, or pipe in real-time behavioural Signals to its ESP or SMS platform, Build unlocks agentic decision-making across the marketing stack without disrupting existing workflows.
“The modern marketing stack isn’t one-size-fits-all,” said Bill Ingram, CEO of Wunderkind. “Build is our answer to the composable future. It gives brands full control over how they ingest, map, and activate data—while still tapping into the unmatched reach and lift of Wunderkind’s agentic decision-making engine.”
“That intelligence is critical to shaping the ultimate customer journey in real time, across every owned channel and platform.”
Build allows for various integration options to ensure maximum flexibility to match a brand’s needs, including methods that provide minimal engineering lift:
- SDKs (Web & Mobile): Low-code toolkits for capturing behavioural data across web and app environments, enabling faster deployment, enhanced tracking of consumer behaviour, and reduced reliance on custom development.
- APIs: A suite of programmatic endpoints for real-time data ingestion, identity resolution, and message personalisation—designed for brands looking to enrich existing CDPs, ESPs, and analytics tools with Wunderkind intelligence.
- Signals: A messaging integration layer that allows brands to maintain creative and delivery control in their own messaging platforms (like Klaviyo or Salesforce), while leveraging Wunderkind’s real-time behavioural triggers to drive precision timing and lift.
Build marks an expansion for Wunderkind beyond its heritage as a premium managed service. With the release of a new self-serve Shopify app, even lean DTC teams can access Wunderkind’s high-performing identity tech without the need for complex integrations or large service contracts.
ALSO READ: Wunderkind Integrates with Salesforce Marketing Cloud
