Goldbach Partners with GoWit
Goldbach and GoWit aim to build a comprehensive retail media ecosystem, providing retailers and advertisers with innovative, data-driven advertising solutions.
Topics
Goldbach is entering into a partnership with the AdTech company GoWit, which focuses on commerce and retail media. The partnership gives retailers and advertisers access to an omnichannel self-service advertising platform that enables them to integrate retail media solutions faster than ever before.
Together, they want to build a retail media ecosystem in Switzerland and offer retailers and advertisers innovative retail media solutions.
Retailers can monetise their digital advertising inventory while maintaining full control over their media assets. Advertisers, in turn, come into contact with customers where they are most likely to make a purchase.
“Retail Media is representative of the rapid change in digital advertising as a whole and the increased demands of our clients,” said Stefan Wagner, Managing Director of Goldbach Audience.
“And so I am all the more pleased that we have found the ideal partner in this area with GoWit and its globally proven advertising technology.” He is convinced that GoWit’s technology will enable even more effective use of data and, therefore, more efficient campaigns for advertisers.
Emrah Adsan, CEO of GoWit, said, “With the enormous dynamics in the Swiss advertising market, Goldbach is the perfect partner and offers our advertising technology a huge network”.
“After working together over the past few months, we are convinced of the added value we can offer retailers and advertisers in Switzerland”.
ALSO READ: How Can Retailers Build A Loyalty-Led AI Revolution?
