In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Spotify will be the first audio platform to be integrated directly into WPP’s products and solutions.
The fast-growing firm has announced a one-stop shop for branded payments. European branded payments company Recharge.com announced the launch of a one-stop global marketplace for people to buy branded gift cards and mobile top-up cards to become the world’s leading digital payments and branded payments, player. The fintech firm specialises in distributing digital gift and […]
Spotify and Integral Ad Science (IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to […]
Spotify Advertising unveiled the results of its new study exploring the connection between music, small businesses and their customers. Conducted online by The Harris Poll on behalf of Spotify, the study surveyed over 2,000 adults to help small businesses understand the importance of music in the shopping experience. The research found that the majority of […]
Spotify announced a new chapter in its partnership with Google: a multiyear agreement that represents a first-of-its-kind option in payment choice and offers opportunities for both consumers and developers. Users who’ve downloaded Spotify from the Google Play Store will be presented with a choice to pay with either Spotify’s payment system or with Google Play […]
Shares of Anghami Inc soared more than 80 per cent in their Nasdaq debut on Friday following the Middle East and Northern Africa-focused music streaming platform’s $220 million merger with blank-check firm Vistas Media Acquisition Company The first Arab tech company to list on Nasdaq, Abu Dhabi-headquartered Anghami has more than 70 million registered users […]
According to a Drift survey, most customers prefer chatbots over online forms. They expect chatbots to reply instantly but prefer to have a chat with a human instead of a bot. A brief look at how brands are leveraging bots Brands are leveraging chatbots to further their relationship with consumers, anywhere, any time. Businesses have […]
What did your 2021 sound like? While artists and users alike are delighted to share their Wrapped playlists, marketers can take notes. Spotify launched its 2021 Wrapped campaign and it’s an excellent example of a brand delivering a personalised user experience. For individuals, this means giving users a snapshot into their listening habits. As part […]
Spotify has announced that it is set to acquire Findaway, a digital audiobook distribution for an undisclosed price. Findaway works across the entire audiobook ecosystem with a platform and offerings that serve authors, publishers, and consumers of this rapidly growing industry, which is expected to grow from $3.3 billion to $15 billion by 2027. “It’s […]
