Nectar Social Raises $30M Series A
The company is also officially launching its Nectar Agent - the autonomous AI agent for modern marketing.
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Nectar Social has announced a $30 million Series A led by Menlo Ventures and its Anthology Fund, created in partnership with Anthropic, with participation from True Ventures, GV (Google Ventures), and Gwyneth Paltrow’s Kinship Ventures.
Founded by two sisters, Misbah and Farah Uraizee, both former Meta leaders, Nectar emerged from stealth in 2025. The company is also officially launching its Nectar Agent – the autonomous AI agent for modern marketing.
“AI is creating infinite content. Brands now need infinite presence. The conversations that actually shape what people buy have moved into DMs, comments, and group chats…places no human team can realistically staff,” said Misbah Uraizee, CEO and Co-Founder of Nectar Social.
“The brands that win this next decade will be the ones who show up in every one of them, in their own voice. That’s what we built Nectar to make possible.”
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Nectar is the AI infrastructure for modern marketing. Nectar unifies social intelligence, community management, creator workflows, and conversational commerce in one system, with official data partnerships across Meta, TikTok, LinkedIn, Reddit, and X.
Nectar Agent runs on top of it: autonomous, real-time, operating in the brand’s voice across every conversation that matters. The brand team owns voice, strategy, and approvals. Nectar runs the operation.
“Social media moves faster than any team can, and marketers are drowning or arriving too late. The only way to keep up is through AI that understands every story, video, or message and acts and flags in real time, with your brand’s judgment built in,” said Farah Uraizee, CTO and Co-Founder of Nectar Social.
“That’s what we built Nectar to be.”
To date, Nectar has attributed $100 million in revenue back to social, engaged over 50 million consumers, and powers more than 80% of brand social interactions for the customers it serves.
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“We invested in Nectar Social because of how much their customers love the product,” said Amy Wu Martin, Partner at Menlo Ventures, who joins Nectar’s board with this round. “They’re saving brands money and time by collapsing an antiquated marketing stack while driving net new revenues by opening social commerce channels. The ROI is immediate.”
The Series A will accelerate engineering and applied AI hiring across the Bay Area and New York, deepen platform partnerships, and expand Nectar Agent into new categories of brand work.
