Conversational Commerce

Attentive’s new targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance.

The company is also officially launching its Nectar Agent - the autonomous AI agent for modern marketing.

As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

Zendesk is also deepening its partnerships with Meta’s WhatsApp and Shopify.

CM.com, a cloud software for conversational commerce provider, announced that it has partnered with WebEngage, a full-stack Retention Operating System, for consumer businesses. This partnership combines WebEngage’s domain expertise in retention and CM.com’s software suite for conversational commerce that empowers marketing, sales and customer service across industries. WebEngage customers can now use CM.com’s communication solutions […]

Consumer repurchase intent when human agents were involved reached 88 per cent, repurchase intent based on chat experiences with no human help was just 11 per cent. Simplr, a human-first, machine-enabled customer experience platform, completed a study of 1,493 consumer brands in May to track trends in conversational commerce and the consumer buying experience. The […]