RCS and mobile messaging are reshaping customer engagement, but Karine Terzibachi of Attentive outlines that relevance, visibility and trust will determine whether brands can turn richer messages into lasting customer relationships.
Through integrations with any third-party customer service agent, shoppers can even ask questions related to orders and returns directly in the search bar.
WhatsApp usernames may improve privacy for users, but for marketers, they also mark the start of a handle-first, consent-led and platform-controlled messaging era.
The new integration with Criteo enables brands to connect with shoppers at key planning and shopping moments.
Attentive’s new targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance.
The company is also officially launching its Nectar Agent - the autonomous AI agent for modern marketing.
As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.
Conversational AI is transforming customer engagement in the Middle East and North Africa (MENA) region, strengthening brand loyalty and competitiveness in this rapidly evolving market.
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Zendesk is also deepening its partnerships with Meta’s WhatsApp and Shopify.
