fullthrottle.ai Expands into Audio with Premium Inventory
Through access to first-, second-, and third-party audiences, fullthrottle.ai enables advertisers to reach verified households across premium audio environments.
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fullthrottle.ai, a company in first-party data media solutions and AdTech operating systems, has announced expanded audio advertising capabilities within its platform.
With this update, advertisers can activate audio campaigns across premium streaming, podcast, and digital audio environments through direct publisher relationships, bringing one of the most engaging and fast-growing channels into an easy-to-use, unified campaign workflow.
Through this expansion, brands can connect with audio audiences during high-attention moments throughout the day, from commutes to on-demand listening, creating a consistent and scalable opportunity to engage listeners across trusted, brand-safe environments.
Campaigns are executed within the same platform and workflow used for CTV, display, and other channels, enabling a more efficient approach to media activation, measurement, and optimisation.
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Marketers can now plan, launch, and optimise audio campaigns without incorporating separate tools or fragmented buying paths.
This streamlined approach reduces operational complexity, accelerates time to activation, and allows teams to align audio seamlessly within broader omnichannel strategies, ensuring audio contributes directly to overall campaign impact.
Through access to first-, second-, and third-party audiences, fullthrottle.ai enables advertisers to reach verified households across premium audio environments.
With inventory spanning streaming and podcast platforms, including industry leader iHeartMedia, brands can extend messaging into moments where consumers are actively tuned in, while maintaining transparency into where campaigns run and how they perform.
“Audio plays a critical role in how consumers engage with content throughout the day,” said Amol Waishampayan, Co-Founder at fullthrottle.ai.
“Through our collaboration with iHeartMedia and other leading publishers, we’re giving marketers a more efficient way to activate these campaigns, reach highly engaged audiences, and connect those efforts directly to broader, measurable business outcomes.”
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Key Capabilities of Audio Activation via fullthrottle.ai include:
- Premium Publisher Access: Activate campaigns across trusted streaming and podcast environments through direct publisher partnerships.
- Streamlined Activation: Launch campaigns quickly through a one workflow without the need for fragmented buying.
- First-Party Audience Targeting: Reach first-party audiences at the household level using verified intent signals.
- Outcome-Based Measurement: Connect media exposure to real business outcomes with SafeMatch attribution.
- Holistic Campaign Management: Execute and optimise audio alongside CTV, display, and other channels within a single platform.
The launch represents the first phase of fullthrottle.ai’s expanded audio strategy, with additional publisher partnerships and marketplace enhancements expected to be announced in the coming weeks.
