Spreetail Introduces BEx, the Brand Experience Portal
BEx provides real-time visibility across sales, advertising and inventory, providing greater transparency into brand performance
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Spreetail, the ecommerce marketplace accelerator, has announced the launch of BEx (Brand Experience Portal), a new brand-facing dashboard designed to give partners real-time visibility into performance across marketplaces, advertising and fulfilment operations.
As part of Spreetail’s growing set of tools designed to deliver greater value and performance for brand partners, BEx creates a unified view of results from Spreetail’s innovative tools, including Price Pulse, Promise Pro and True Ads, with every optimisation executed and measured in real time.
Unlike traditional reporting dashboards that rely on delayed or static data, BEx operates directly inside Spreetail’s live retail and fulfilment systems. Brands can track live sales, inventory and advertising performance, giving them the insights to move quickly and make decisions confidently with AI-driven recommendations.
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“Instead of looking backwards at reports, brands now have real-time access to the same data and insights that Spreetail uses every day to drive performance,” said Josh Smith, Chief Technology Officer at Spreetail. “By working from the same source of truth, we’re enabling closer alignment, more confident decisions and stronger growth across our partnerships.”
As ecommerce operations grow more complex across marketplaces and fulfilment networks, brands are demanding greater transparency. Through the BEx dashboard, partners have full visibility into the optimisations driven by Smart Shelf, Spreetail’s operating system, enabling close collaboration to fine-tune creative, inventory and promotional strategies in near real time.
“The biggest impact of BEx is seeing how Spreetail’s end-to-end management translates directly into performance,” said Paul Riley, Chief Operating Officer of TruVolt Brands. “We’re able to connect operational decisions, like inventory allocation or campaign optimisation, to real-time sales outcomes, which makes collaboration far more strategic.”
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Features of BEx include:
- Real-time performance visibility across sales, advertising and inventory
- Marketplace and promotion tracking with clear views into what’s scheduled, live or upcoming
- SKU-level operational insights, including content status, defects and customer feedback
- Visibility into current and past payables, plus financial reporting aligned to operational performance
- AI-informed recommendations and alerts that proactively surface risks and growth opportunities
- Custom reporting views tailored to brand needs
BEx is the brand-facing experience that aggregates the performance of Smart Shelf, bringing performance data and results from across Spreetail’s AI tools into one place. Together, the company’s Smart Shelf operating system helps brands win on the digital shelf through faster insights, greater accuracy and smarter execution.
