Meet the Martechvibe’s Expert Contributors for 2025
Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.
Topics
Marketing and customer experience are constantly evolving, and so are the leaders shaping what comes next. With trends evolving rapidly, competition intensifying, and technology transforming how businesses connect with customers, insights from experienced industry leaders are more valuable than ever.
At Martechvibe, we’ve been fortunate to collaborate with some of the brightest minds across martech, adtech, CX, and digital innovation. These expert contributors shared their knowledge in 2025, offering actionable strategies on topics from generative AI and personalisation to data-driven decision-making, commerce media, martech consolidation, and evolving customer expectations.
Their guidance has helped professionals navigate complex challenges, drive growth, and innovate with confidence. As we step into 2026, we celebrate these thought leaders whose contributions in 2025 have shaped the conversation and inspired the marketing and CX community.
Aleksandr is the Head of Marketing at 4Partners, where she leads marketing strategies for B2B SaaS solutions with a focus on growth and innovation. With a background in product marketing and a focus on AI-powered solutions, she drives brand awareness and executes market strategies.
Article by Aleksandr: Your Ideal Order Fulfilment Partner
Alexander is an entrepreneur & technology leader driving change in the Middle East’s restaurant industry through practical digital solutions. As CEO of Syrve MENA, he brings 11+ years of experience in hospitality IT, having worked on restaurant automation projects from London to Hanoi and now across MENA.
Article by Alexander: Why Gen Z Trust Is Driving the Rise of Creator-Led Menus
Andrew is the CMO at Tumodo, an online business travel platform. He has over 8 years of experience in marketing across the travel and HoReCa sectors, including leading marketing for one of the largest hotel chains in the CIS and serving as brand manager for a major airline in Eastern Europe.
Articles by Andrew:
How will Travel Loyalty Programmes Evolve in 2025?
Examining The Quiet Channels Powering B2B Growth
Ben Cortese is the VP of Decision Sciences and Innovation at KS&R, with over a decade of experience in advanced quantitative methodologies. He leads a team of expert data scientists and analysts, delivering data-driven insights and full-service analytics to support strategic client decisions.
Article by Ben: AI-Augmented Open-Ends for Marketing, CX and Beyond
Billy is the AVP & General Manager, APAC at Ampertity, bringing over 15 years of expertise in design, technology, and marketing. Throughout his career, he has partnered with some of the world’s most respected brands, helping them elevate CXs, optimise strategies, and drive measurable business growth.
Article by Billy: Why Customer Data Still Isn’t Delivering ROI
Brian is the CEO and Principal Advisor at Orion 7 Solutions, bringing over 25 years of leadership in CX & support operations. Formerly Director of Customer Care at Redbox Entertainment, he specialises in leveraging AI, automation, data analytics, and digital transformation to boost CSAT, NPS, and operational efficiency.
Article by Brian: The Silent Loyalty Killer: Internal Misalignment Between CX and Operations
As Chief Operating Officer & Managing Director, Britta leads Markup AI’s (Formerly Acrolinx) customer division, driving retention, satisfaction, and talent development. With 20+ years of experience in HR and operations, she also guides the company’s alignment with global frameworks in ESG, sustainability, and compliance.
Article by Britta: AI Content Compliance: Avoiding Hallucinations, Confusion, and Risk
Cecy González Vela is the Head of Customer, Employee, and Digital Experience at MacroPay, with a passion for enhancing customer experiences and digital channels. A results-driven consultant with strong analytical skills, she has managed large-scale projects across financial, retail, automotive, and food industries.
Article by Cecy: Rethinking CX: The Case for an Employee-First Strategy
Chad is the Chief Marketing Officer at TrafficGuard, with over 15 years of international experience in marketing and communication management. He established TrafficGuard’s marketing function from the ground up, building and scaling marketing and sales teams to align with company goals.
Article by Chad: How Competitor Bots are Targeting Your Prices, Ads, and Customers
Chloe is the VP of Products at Permutive, bringing over 12 years of experience across adtech and martech, with a focus on product management and privacy. Before joining Permutive, she served as Chief Product Officer at Sourcepoint, following the acquisition of Redbud, the company she co-founded.
Article by Chloe: Maximising Ad Spend and Yield Through Innovation for Advertisers
David is Head of Litigation and Regulatory Policy at Postscript, guiding the company in creating compliant SMS marketing solutions. He monitors legal and regulatory changes, engages in policymaking, and leads litigation efforts to protect Postscript and the broader ecommerce ecosystem.
Article by David: Outdated Laws Are Holding Ecommerce Back
David, Technology Solutions & Application Specialist at Etherio, has over 20 years of experience in CX, specialising in SaaS and software-driven journeys. He helps individuals and organisations design and implement customised customer journeys using tools such as event technology, CRMs, and other web-based platforms.
Article by David Lee: How to Repair Fragmented Touchpoints with Customer Journey Mapping
Emrah is the CEO & Co-Founder of GoWit, with 15+ years of experience in the ad-tech and digital media landscape. He is leading the charge in evolving retail media into full-funnel commerce media, empowering retailers, marketplaces, agencies, and brands to drive revenue through advanced advertising technologies.
Article by Emrah: Ad Dollars Everywhere: How Commerce Media is Rewriting the Rules of Engagement
Frans is the Founder of MartechTribe and a recognised martech strategist with over two decades of experience. He has designed and optimised marketing technology stacks for global organisations, including HP, Adidas, Audi, BASF, Unilever, Philips, ABN AMRO, IKEA, Standard Bank, SWIFT, and Volvo.
Articles by Frans:
Composability 2025: Shifts in Martech Stack Gravity
15,384 Tools in Martech 2025: Balancing Boom and Bust?
AI Augments Martech. Less Hype, More Learning Curve
George is a Customer Support Specialist at CitizenPlane with a strong passion for connecting technology and people. He brings hands-on experience helping organisations improve customer loyalty, drive innovation, and implement support solutions that deliver meaningful, lasting impact for both customers and teams.
Article by George: Why Your Support and Success Teams Need to Merge
Greg is a veteran marketer and the Former Sr. Ecommerce Expert (SME) at Omnisend. With nearly 20 years of experience as an email and SMS marketing practitioner, consultant, and analyst, Zakowicz has helped over 100 DTC companies maximise their email and SMS marketing program sales.
Articles by Greg:
Trust is Currency: Capturing Every Sale in a Downturn
Email & SMS Automation Strategies That Drive Revenue
Igor is a mobile product leader with over 15 years of experience scaling B2C apps and the founder and CEO of Web2Wave, a platform for codeless web-to-app funnel creation. He is a Y Combinator W18 alum & founder of Edwin.ai, an AI-powered language learning platform backed by Google and top VCs.
Article by Igor: The Mobile Marketer’s False Choice: Why Web2App Isn’t Your Enemy
Jared is the CX Advisor and Marketing Director at Outsource Consultants, with over 12 years of experience in digital marketing. He specialises in demand generation, sales enablement, and SEO, driving measurable impact through net new ARR growth and strong sales pipeline contributions.
Articles by Jared:
The CX Problem Nobody Talks About—and How to Fix It
The Rise of AI-Modified Voices: What’s at Stake?
Jelle is the Founder of Fuente Digital & Head of Marketing at Lorum, with 8+ years of experience driving growth in fast-paced B2B scale-ups. He specialises in scaling teams, building structured marketing systems, and modernising GTM operations through automation and AI across the full customer lifecycle.
Article by Jelle: Why Empathy will Outperform Automation
Kat is the Marketing Director, APAC at HubSpot, leading growth from demand generation to sales enablement and customer advocacy. With over 10 years of experience with Marketing Automation and CRM platforms, Kat’s experience spans across both B2B and B2C organisations.
Article by Kat: The Real Cost of Fragmentation and the Power of Unified Platforms
Kate, before joining Transcend in 2020, spearheaded Uber’s global safety initiatives, Google’s $50M Made with Code program, and global comms for Google.org. As a President at Transcend, she helps Fortune 500s and startups like Robinhood and Hims integrate trust and control into evolving data frameworks.
Article by Kate: Without Consent, AI Doesn’t Scale—It Crashes
Mateusz is the Vice President of Product at PrimeAudience, a seasoned advertising technology leader and former management consultant. He leverages cutting-edge innovations to create meaningful impact, drive business growth, and deliver exceptional product experiences.
Article by Mateusz: Can GenAI Organise The Unorganised Web?
Mathabo is the CMO at Bettabets, where she leads the development and execution of comprehensive marketing strategies. With over a decade of experience across tech, FMCG, media, and gaming, she specialises in brand growth, digital transformation, and customer engagement across diverse sectors.
Article by Mathabo: AI Raises the Stakes in Online Entertainment
Matic is a growth-driven marketing strategist with a deep passion for crypto and digital innovation. As Head of Growth at ICONOMI, he plays a key role in expanding one of the leading crypto portfolio management platforms, helping bridge the gap between traditional and digital finance.
Article by Matic: How to Scale a Fintech Company in a Volatile Market
Matthew Egol is the Founder & CEO of JourneySpark Consulting, podcast host and author of the best-selling book The CX & Culture Connection. Previously, he was a partner at Booz & Company and PwC, where he specialised in customer experience, culture, and digital transformation across retail and consumer brands.
Article by Matthew: Accelerating the Insights to Value Loop with AI
Michel is a globally recognised speaker, writer, advisor, and executive with deep expertise in how data is reshaping the modern business landscape. He leads Insightter, a data and AI transformation agency focused on advanced analytics and AI, and is also the co-founder of AIaaS, a deep-tech venture.
Articles by Michel:
The Engagement Illusion: Identifying Invisible Barriers in Marketing
Is Sentient Marketing The Future of AI-Driven Customer Connection?
Murat is CEO of Daminion, overseeing global operations and guiding software development to ensure reliability, scalability, and performance. He is constantly working to drive the company’s mission of delivering innovative, customer-focused digital asset management solutions worldwide.
Article by Murat: How to Control Generative AI Content for Brand Integrity
Dean is President of N. Dean Meyer and Associates Inc. and a leading thinker behind the “business within a business” model, where managers operate as entrepreneurs serving internal and external customers. He is the author of eight books, including his capstone, How Organizations Should Work.
Article by N. Dean: An Entrepreneurial Mindset Drives CX and Martech Success (and Fun)
Nasser is the CEO & Co-Founder of Tapper, a company that helps brands reduce wasted ad spend by blocking bots, click farms, and other invalid traffic before ads are shown. He started Tapper after repeatedly seeing budgets lost on Google and Meta due to fraudulent clicks, which inflate CPAs and distort performance data.
Articles by Nasser:
15 Signs of Invalid Traffic from Your Analytics Tools
The Hidden Costs of Paid Media Automation: Are Marketers Losing Control?
Why Your tROAS Campaigns Fail: The Real Cost of Invalid Traffic
Natalie is a Global Senior Director of Customer Success at iManage, with 20 years of experience driving enterprise adoption, transformation, and measurable value. She blends neuroscience principles with practical customer success strategies to build high-performance teams and help leaders navigate uncertainty with clarity.
Article by Natalie: Value Orchestration is What’s Next for Customer Success
Nick is a Principal Solutions Consultant at SAP Emarsys, where he has been part of the team since 2016. He works closely with ecommerce, consumer products, and retail brands to identify and deliver effective omnichannel use cases that drive measurable business results.
Article by Nick: 5 Expert Tips to Inspire Your CPG Marketing Strategy
Nicky Senyard has over 20 years of experience in affiliate marketing and is the CEO & Founder of Fintel Connect. Her commitment to innovation has propelled Fintel Connect to the forefront of affiliate marketing in the financial sector, securing partnerships with renowned institutions like Scotiabank, Tangerine, and Borrowell.
Article by Nicky: Smarter, Safer, Faster: How Financial Brands Can Win at Customer Acquisition in 2025
With over 10 years of research writing experience, alongside a full-time PhD in information technology and computer science, Dr Nivash combines scientific depth with a strong passion for writing. Having contributed to publications like INDIAai, he is a recognised voice in the evolving AI landscape.
Articles by Nivash:
AI is Rewriting the Rules of Gaming
GenAI vs. Copyright: Who Owns Creativity in The AI Era?
Regina is the CEO & Co-Founder of Topsort, an AI-first ad infrastructure platform bringing big tech’s monetisation technology to the post-cookie advertising world. A serial entrepreneur and software engineer, she draws on her experience as an ecommerce vendor to build clean, privacy-focused advertising solutions.
Article by Regina: Retail Media 3.0: In-Store Digital Integration to Take Centre Stage
Riad is a Retail Consultant at Groworx with over 20 years of hands-on experience in the retail industry. From leading RandOutfitters to advising brands on process optimisation, scalable systems, and strategic store rollouts, he helps retailers drive efficiency, growth, and lasting operational impact.
Article by Riad: How to Scale Retail Without Losing Brand Identity
Richard joined Esendex (Part of Comify) as CEO in January 2020 and has focused on our mission to make business communication brilliant. His priorities are to expand the existing business, serving 45,000 customers, and to develop the next generation of messaging services to serve the fast-expanding global market.
Article by Richard: Returns Are Rising: What Retailers Can Learn from ASOS’ Crackdown
Rob is a Sr. Technical Account Manager at Level AI, with 15 years of experience helping businesses of all sizes enhance their CX. He also hosts Next in Queue, a podcast featuring global experts in customer experience, contact centres, customer support, customer success, training, leadership, and technology.
Articles by Rob: 10 Ways Speech Analytics Will Transform Customer Engagement
Rohit is a Product Manager – Gen AI at Motorola Solutions, specialising in B2B and B2C SaaS, with a focus on Customer Experience, AI, and accessibility. He has worked with municipalities like Whittier and Burbank to implement solutions that enhance operational efficiency and customer engagement.
Articles by Rohit:
Five Hidden Pitfalls of Hyper-Personalisation
Hyper Personalisation: Game-Changer or Customer Trap?
Stephan, Executive-in-Residence – Marketing & GTM Operations, Logical Approach, helps B2B and B2C SaaS companies scale efficiently, convert faster, & align execution through AI-driven, data-powered GTM ecosystems. With 20+ years at SAP, BusinessObjects, and Symantec, he consistently delivered impactful results.
Article by Stephan: Death of The 4x Pipeline, Rise of The CMO as Revenue Architect
Surojit is the Founder and CEO of Ema, building technology for a Universal AI Employee designed to work alongside human teams. Previously, he was Chief Product Officer at Coinbase, leading its 2021 IPO, and VP and Head of Product at Google, scaling Mobile Ads and Shopping into multi-billion-dollar businesses.
Article by Surojit: Why Agentic AI is Outpacing Human at Customer Support
Ted is Amplitude’s Field CTO for the Go-to-Market team, delivering digital strategy, martech, and customer Data expertise to clients worldwide. With 20 years of industry experience, he specialises in the architectures, integrations and data processing needs of the modern SaaS environment spanning all verticals.
Articles by Ted:
Fewer Clicks: How AI will Transform Marketing & Advertising in 2025
Want Better Marketing Activation? Prioritise Experimentation
Tharun works as a Sr. Software Engineer at ServiceNow and brings deep expertise in emerging technologies, including AI, machine learning, IoT, wearables, and augmented reality. He applies this experience to deliver forward-thinking, impactful solutions across both established and evolving sectors.
Article by Tharun: GenAI’s Impact on Shopping, Service, and Strategy
Tracey is the Founder and CEO of SCOPE Better, a B2B SaaS platform. She is a strong advocate for smarter business practices and connected processes, championing easy-to-use products that address everyday business challenges while delivering practical solutions paired with exceptional service.
Articles by Tracey: Marketing Agency Pricing and AI: Why Something’s Got to Give
Vladyslav has been active in digital advertising since 2000. He co-founded AdxGeeks in 2015, delivering white-label programmatic DSP solutions, and later co-founded RedTrack in 2019 to make marketing analytics and automation more accessible, helping media buyers scale campaigns and drive revenue growth.
Article by Vladyslav: AI Optimisation is The New Media Buying Frontier
